Look for the positives in your unhappy subscribers

As you know, Campaign Monitor is directly integrated into the feedback loop for a number of large ISP’s like AOL, Hotmail, MSN, Juno, Netzero and a few others. This means that when any of your subscribers at these ISP’s mark your campaign as junk, we automatically remove them from your list and give you a detailed report about who made the complaint and when.

Derek Harding recently put together an overview of how feedback loops actually work and there are two points we think he covered really well. The first is an explanation of why even the most well maintained lists can still see a few complaints.

It’s important to understand that though your list may be 100 percent opt-in, it may still receive a substantial number of complaints. For years, end users have been told not to trust email unsubscribe links, so many users hit the spam button as a way of unsubscribing.

While we do take action when a customer receives a significant number of spam complaints, we certainly realize that many of your recipients are just taking the easy way out or might not trust your unsubscribe link. Then there was this beauty.

Too many marketers dismiss complainants as troublemakers and malcontents. The reality is there’s a wealth of data in who complains and what they complain about. Regardless of whether you believe the complaints are unfounded, if they complained they were dissatisfied. Smart marketers aim to avoid dissatisfied customers (or prospective customers).

In my experience, the majority of complaints are caused by a failure to meet expectations. A common case is high complaint rates among new subscribers. This can be caused by subscribers not realizing what they signed up for, subscribers not getting what they thought they signed up for, or a long delay between sign-up and the first mailing.

Just like the recent tips on getting the most out of your unsubscribes, there’s plenty we can learn from those marking our legitimate emails as junk. If you’re receiving complaints for any of your campaigns, it might be time to review your subscribe process and make sure you’re meeting and exceeding the expectations of your subscribers.

Read this post Posted by David Greiner

Gallery: Britton Creative Newsletter

See the complete email designToday we’re featuring another nice example of a simple monthly newsletter to keep your clients and subscribers in the loop.

Designed by Britton Creative, the newsletter highlights a few projects recently completed by the firm. The clean, simple layout makes it super easy for their recipients to read and the background image is a nice touch.

We also like the prominent placement of the Send This to a Colleague link in the top right corner to encourage current customers to spread the word and encourage new business.

Designer:  Gavin Nosler  |  See the complete design

Read this post Posted by David Greiner

Gallery: Tonic Vision Newsletter

See the complete email designToday we’re showcasing a cool promotional email for the equally cool Tonic Vision, a London based moving image design firm.

The email does a nice job of promoting their various services and highlights a number of recent projects and successes. The large, text based header also does a great job of encouraging their recipients to read more and just as importantly, looks good with images on or off.

Designer:  Tonic  |  See the complete design

Read this post Posted by David Greiner

E-commerce and email marketing, an interview

See the complete email designI recently did a short interview with Varien, an awesome Los Angeles based e-commerce developer and happy customer of ours. The interview was put together for their excellent blog on all things e-commerce, and focused on the role of email marketing for those selling online. If you're selling products over the web, there are a few bits in the interview worth checking out.
Read this post Posted by David Greiner

Gallery: Remarkable Monthly Newsletter

See the complete email designWe loved the look and feel of this monthly newsletter sent for UK based PR and marketing firm Remarkable.

The email design is nice and consistent with their existing web site and the horizontal news layout at the bottom of the email does a great job of packing a lot into a small space.

Our only obvious complaint is the heavy us of images for title text, which we’ve more than covered before. Other than that, this is another great example of using email to keep in touch with your clients.

Designer:  Andy Bull  |  See the complete design

Read this post Posted by David Greiner

5 tips to grow your list the right way

In recent weeks we’ve posted links to some great tips on how to write effective welcome emails and making the most of your unsubscribes and the feedback so far is to keep tips like this coming. There are plenty of great email marketing resources out there (we tell you a few of our favorites in our own resource center), and when we spot something that might help you or your clients, we’ll continue to point you in their direction.

Today we came across a great article (via the fantastic no man is an iland blog) filled with ideas to improve your subscribe forms and overall subscribe process. For many, your web site subscribe form is the single most important tool to grow your list and can always do with some tweaking.

Wendy Roth gives some useful suggestions on where we should be placing our subscribe form, setting the right expectations and making them feel welcome. We especially liked her second point about avoiding cheap tactics to capture subscribers.

Subscribers should be signing up to receive your email, not so they can download a game, get a report, or for a chance to win an iPod. Although these tactics may garner more subscribers, you’re also cueing them that the emails themselves aren’t worthwhile…

There are certainly examples where this approach can work, but in most cases this is so true. While you might see a short-term gain in your subscriber base, if they’re not genuinely interested in the content you’ll be sending them, they won’t be sticking around for long anyway.

Read this post Posted by David Greiner - 3 Comments
  1. 160
  2. 161
  3. 162
  4. 163
  5. 164

Sign up for free.
Then send campaigns for as little as $9/month

Create an account