9 steps to better welcome emails for new subscribers

Mark Brownlow recently put together 9 common sense suggestions on ways we can all improve our automated welcome emails we send to new subscribers. As Mark explains…

Somebody just felt interested and enthused enough about your products, services or publications to request regular emails from you. This is one of those precious marketing moments. You’ve got the prospect’s attention. You’ve got their interest. You’ve got their permission to send them email. And how do you communicate with them in this glorious, elusive moment?

Screenshot of the new welcome email textUnfortunately for many of us this is usually a pretty generic and boring confirmation email. Mark’s recommendations range from reminding them how often they’ll hear from you, giving an immediate feedback option and using conversational language. All great ideas.

We’ve just updated the suggested text for the welcome emails in Campaign Monitor that embrace most of Mark’s suggestions. There are a few in there that you’ll need to add yourself though, like reminding them of the benefits of subscribing and rewarding them with some kind of treat.

Check out the article and make the few simple changes to your welcome emails today.

Read this post Posted by David Greiner - 5 Comments

Gallery: Center for Houston’s Future Invitation

See the complete email designToday we’re highlighting a clean and simple email invitation sent by the Center for Houston’s Future.

This design looks great with or without images turned on and encourages a full viewing from any kind of preview pane.

A great example of a simple, effective email based invite.

Designer:  Danny Zevallos  |  See the complete design

Read this post Posted by David Greiner

Free HTML email templates

We often get asked by new customers if we have any sample templates they can check out to get started. If you haven't noticed them in there, our new Resource Center now includes 30 free email templates. These designs cover everything from a simple announcement through to a more complex newsletter.

Screenshots of the sample templates included in the pack

Check out out free HTML email templates.

On top of the 30 HTML files, we've also included the original layered Photoshop files so you can tweak the design to your hearts content.

Each template has been tried and tested in 10 different email environments, including Hotmail, Yahoo! Mail, Gmail, Outlook, AOL 9, Thunderbird, Lotus Notes, Mac Mail, Entourage and Eudora. If you end up making significant changes to the original templates though, we recommend re-testing just to be safe.

To ensure design consistency across most of the popular email environments, we went for a table based design. If you'd prefer an all CSS approach, we'd recommend Mark Wyner's free CSS template he generously provided in a previous article.

If you're looking for some further inspiration to get the creative juices flowing, our design gallery has now grown to almost 100 awesome examples of email design from some of the best known web designers on the planet.

Read this post Posted by David Greiner - 7 Comments

Gallery: Magnitude Monthly Newsletter

See the complete email designWe really dug this monthly email newsletter sent by UK based Magnitude.

The design is a great combination of promotional material such as featured projects and client testimonials, along with a range of other interesting content their readers might be interested in.

We especially loved the simple animated gif used to draw attention to the “send me to a friend” link at the bottom of the email. This is a nice example of using something subtle to grab the eyes without being over the top.

Designer:  Alex Willcocks  |  See the complete design

Read this post Posted by David Greiner - 3 Comments

“Hands-down the BEST email application on the market”

Campaign Monitor is hands-down the BEST email application on the market. I've used multiple email apps over the years, and nothing compares to the simplicity and ease of use that comes with CM. Nothing.

Hash, White African

Read this post Posted by David Greiner

Gallery: The Berndt Group Newsletter

See the complete email designToday we’re highlighting an awesome looking monthly newsletter for Baltimore based web and brand development firm The Berndt Group.

This a classic example of simple and elegant email newsletter design with a two column layout splitting the main article content from recent highlights at the firm. The colors, subtle shading and clean layout all combine beautifully.

A great example of how you can use an email newsletter to keep your clients in the loop about interesting technologies, what’s been happening at your end and keep your offering fresh in their minds.

Designer:  Julia Niederman  |  See the complete design

Read this post Posted by David Greiner

Turning off link tracking and image downloading

When you import your content into Campaign Monitor, we automatically download all your images and convert all your links so they can be tracked through the reports. Works well. Everyones happy.

But, what if on the odd chance you didn't want us to do that? What if you've got a dynamically created image that you want to be different for each recipient (perhaps using data you pass in through a custom field).

Well we've just added a couple of simple attributes you can add to your code that let us know to leave certain bits alone. What do they look like? All you need to do is add either the cm_dontimportimage or cm_dontconvertlink attribute to your image or link tags. As a quick example, here's the image tag in action:

Turning off image importing

<img src="http://www.myserver.com/filename.jpg" width="20" height="20" alt="alt text here" cm_dontimportimage>

Turning off link tracking

<a href="http://www.myserver.com" cm_dontconvertlink>this is a link</a>

Although we don't do any conversion when we detect these values, we do remove the cm_dontimportimage and cm_dontconvertlink values when we actually send your campaign.

Read this post Posted by Ben Richardson - 4 Comments
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