When checking out campaigns to include our gallery, it’s always a rare treat to find an email campaign that combines great design with top-notch content. There certainly have been exceptions to this trend, and the Designer Shoes newsletter is one of them.
On top of promoting their gift certificates and popular products, the Designer Shoes newsletter also includes:
- An interesting shoe story sent in from one of their own readers, and an invitation for other readers to share their own stories.
- A great forward to a friend promotion that rewards those who spread the word.
- Links to common questions customers might have about shopping online.
As designers, we can often spend too much time on the visuals, and not enough on the offer or message itself. Kudos to Fresh Tilled Soil for getting the balance right.
Designer: Fresh Tilled Soil | See the complete design