The ideal email frequency

Have you wondered how often is often enough to send email campaigns to your subscribers? In this post, we’ll show you how you can maximize unique open rates while keeping opt-outs to a minimum.

Read this post Posted by Anna Hynek - 11 Comments

Send more relevant emails with additional rules for segments

We've increased the number of ways you can build rules in our segment builder, making it even easier for you to send the right content to the right people. Here's some examples of what you can now do.

Read this post Posted by Nerida Cook - 11 Comments

8 Reasons Why BuzzFeed’s Emails Could Change Everything

It isn’t just non-stop cute animals and Olympic fails that make BuzzFeed an irresistible source of content, as awesome as they may be. Dan Oshinsky, BuzzFeed’s Newsletter Editor jumped on board to give us his summary of what gets their newsletters subscribed to, read and loved.

Read this post Posted by Ros Hodgekiss - 23 Comments

Below the Fold, a podcast supporting and inspiring women in design

Are all design podcasts starting to sound the same? Find that stories from “rockstar” designers don’t quite address your day-to-day challenges as a designer? Introducing Below the Fold - a new podcast by Erin Anacker which seeks to restore the balance, by bringing fresh and topical stories from female designers to the fore. Listen in for their advice and experiences with managing creative block, making career changes and contributing to social good.

Read this post Posted by Ros Hodgekiss - 1 Comment

Creating campaigns gets a fresh new look

We’re excited to announce a new design for our campaign creation workflow. We’ve made it easier than ever to see what step you’re at, what you’re sending, who you’re sending to and when your campaign will go out.

A redesigned Step 1
Read this post Posted by Agata Celmerowski - 26 Comments

Gmail’s unsubscribe links provide an alternative to getting marked as spam

We’ve been working with Gmail to ensure that subscribers find it easier to unsubscribe from newsletters, then mark them as spam. Read on to find out what you’ll see in Gmail’s browser-based email client, as they gradually roll out new unsubscribe links in both the inbox and in the header of email messages.

Read this post Posted by Ros Hodgekiss - 4 Comments
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