Using Flash in Email Newsletters
Posted by Ben Richardson on May 07, 2005
I'm sure a few of you have come across this scenario before - you're putting together a newsletter for a client and they want to jazz it up by adding some flash to the email. You might be left wondering, is that going to work?
Well the short answer is, probably not. By default, AOL, Outlook 02/03, Outlook Express, Thunderbird and Eudora will not display flash movies in a HTML email because the security settings prohibit controls like flash from running. On the other hand, Mac Mail has no problem displaying flash.
What about web-based email clients such as Yahoo!, Gmail and Hotmail? They load emails in your browser, which we know can display flash, so surely they work? Unfortunately, the answer is no again, as these providers automatically strip out any flash content in your campaign.
So what's the solution? Unless you know exactly what your recipients are using to read their email, and you're positive it can display flash, the answer is pretty obvious, don't include it in your emails. If the flash is important to the campaign, you can always create a link to it from your email and users will be able to view the flash from their browser.
18 comments so far
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Mark Wyner
wrote on June 24, 2005 03:41 AM
This is a very frequent scenario in my experience. Many prospective clients ask for estimates for Flash emails, and I simply tell them I won't do it because the failure rate would be extreme. When I explain that Flash really can't be successfully deployed in emails, they tyipcially say "good bye" and tell me how they'll find someone who can do it. I guess if they hear it enough, maybe they'll let it alone?
Nice to see this out in the open.
allan
wrote on December 7, 2005 03:41 AM
97% of users support flash, good tracking will allow you to send people who do not have flash an HTML version, if executed correctly flash in emails can be really successful
Joshua A. Hart
wrote on December 7, 2005 09:09 AM
allan: 97% of users have Flash enabled in their web browsers, but can the same be said for their mail agents? If so, I'd like to see some evidence for this because it would be great news for those of us who always have to say "no" to our clients requesting Flash emails.
As this post points out, Flash is technically supported by a lot of mail agents and webmail sites these days, but it is disabled or stripped out by default for security reasons. As long as this is the case, I don't think we'll be seeing 97% Flash penetration in e-mail any time soon.
-jah
steve
wrote on December 8, 2005 02:48 AM
since 2 weeks i'm searching for a solution about flash in newsletters. and today i found this post and i think that i'm going to say "no" to my client.
if anybody has a solution, please let me know.
Kris
wrote on December 21, 2005 09:34 PM
Same experience here with inside company newsletters: Flash not enabled/not installed/not allowed in email programs and therefore a no-go.
Thanks for putting this clear, it is indeed an often heard request.
When the Flash-movie is really useful we usually include a mocked up screenshot of it in the email, linking to the server-hosted actual movie.
Tracking shows that if it's a valuable movie we sometimes go up to 70% of recipients who actually go and visit the hosted movie. (remember: this is inside the company)
Steve
wrote on January 21, 2006 10:40 AM
Since most people use Outlook, does anybody know how to enable Flash within it?
-Steve
John
wrote on January 27, 2006 12:07 PM
Steve --
By default, Outlook and Outlook Express do not allow ActiveX to run within the email client. This can be turned off by the user, although they need to go through security settings and make this change. Many users are reluctant to change their security settings this days.
John
wrote on January 27, 2006 12:09 PM
Steve --
Sorry.. I mis-read your question. To enable ActiveX in Outlook,
Tools > Options
Click Security Tab, press Zone Settings button
Select Custom Level button, look for "Run ActiveX Controls and Plugins" , set it to ENABLE.
Fyi-- you open yourself up for any ActiveX control to run in your email client -- good or bad.
johnboy
wrote on March 16, 2006 12:47 AM
late to the discussion I know - but have you tried embedding the flash inside a PDF, you can include all the content you want in the PDF (including data gathering mail back forms that return xml) and send that out as an attachment.
Personally i think it sucks but may be an easy option for those customers that insist on flash/rich interactive content in an email campaign, maybe better than having to walk away?
Mike
wrote on May 17, 2006 01:34 AM
I have to send out a business E-Card and has to be embedded in the e-mail. I wanted to incorporate Flash into the e-card, but I am not sure what e-mail clients the reciepients have. I think I will make a standard HTML version including a link to the Flash version. How do E-Card companies embed their greeting card into e-mail? Are there any other alternatives/suggestions?
Forest
wrote on August 9, 2006 01:04 AM
Every E-Card I've ever seen has had a link from an email notification to a webpage with the embedded flash E-Card hosted on a webserver. In fact, I've never received an email message with visible flash content embedded directly in the email.
Has anyone found a better solution aside from the cumbersome PDF option mentioned above?
Charles
wrote on September 26, 2006 06:23 AM
i am looking for a away to compress an animated gif enough to e-mail it without having it bounce back because ts too bog
Haris Habib
wrote on September 28, 2006 05:08 PM
My Client want me to implement a FLASH based Email which Display Flash based files and they have dynamic data. Such as the Frame around the Pciture has different colors.
Can anyone tell me how can I do that?
Sarfraz Hassan
wrote on October 6, 2006 02:13 PM
We are also trying to embed flash into email, but unable to do that. There should be a solution !!!!
Leslie
wrote on November 3, 2006 05:46 AM
I am also trying to find out how to embed active content in an email..i have decided to resort to an animated gif. Any suggestions?
Alfred
wrote on November 3, 2006 01:36 PM
hi,
seems like there are some limitation in flashing in email,
is there any ways where by publish the flash to html, then to web-based email?
Does anyone have ideas or opinions or this on how to implement this?
Thanks and appreciated if reply asap.
warmest regards,
Alfred
alfred.low@neublick.com
Jamie
wrote on November 15, 2006 03:18 AM
Leslie:
Animated GIF is your best bet. As stated above, the failure rate of embeded flash in email clients is very high. It is not safe to assume your clients are using a compatible email client or if they are, have the activex control allowed.
Repl
wrote on November 18, 2006 06:51 AM
How about SWF to animated GIF convertion? For example http://www.download.com/SWF-to-Video-Converter-Pro/3000-6676_4-10278027.html ?
Got anything to add?