“This is sooooo good. Simple, beautiful, and without a hitch”

"This is sooooo good. Simple, beautiful, and without a hitch. We're running a few tests before our first 'live' client mail-out and everything works beautifully."

Kim Jordan, Strata3 Group

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Gallery: Core77 Monthly Newsletter

See the complete email designToday we’re featuring a top notch newsletter for a top notch site. Core77 have been informing and inspiring industrial designers online since 1995.

Their monthly newsletter looks fantastic and does a great job of promoting upcoming events, articles and other highlights from the Core77 site.

This was Core77’s first campaign sent using Campaign Monitor, so it was great to receive their kind words about the experience.

Designer:  Stuart Constantine  |  See the complete design

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“Incredibly easy to use and intuitive”

"I just set up an account, added my clients, imported subscribers and set up the subscription form on my web site. Your software is incredibly easy to use and intuitive. I'm very impressed so far."

Ian Brown, i4 Web Solutions

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Gallery: MDDA Monthly Newsletter

See the complete email designWe were instant fans of this predominantly text-based email newsletter from the Manchester Digital Development Agency.

Right off the bat they clearly explain why the recipient is receiving this email (always a good idea) and give them the opportunity to remove themselves if they’re no longer interested.

The opening paragraph sets expectations about how often they will receive the newsletter and provides quick links to the main stories covered in that issue.

As per our recent design recommendations, the email looks great with images disabled and also makes good use of alt text to improve the chances of images being turned on.

Designer:  Alan Holding  |  See the complete design

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“Absolutely perfect! So easy, so fast”

"I am now the #1 fan of Campaign Monitor. I've been sending out email newsletters in various forms for many years, and last Friday was the first time using Campaign Monitor. It's absolutely perfect! So easy, so fast. I can't believe it's taken me this long to find your site and start using your product. We'll be implementing a new newsletter in a few months and we'll use your system for that as well. Great job!"

Stuart Constantine, Core77, Inc.

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What are some good methods for avoiding spam filters?

We often get asked about any simple steps that can be taken to reduce the likelihood of your campaign being flagged as spam by your recipient's ISP, or your recipients themselves. Even when you're sending an email campaign to subscribers who opted-in, your email can still be flagged as spam by overzealous spam filters. Simply using the word "free" in an email message can often land you in the spam heap. Listed below are a number of simple tips and techniques you should consider when writing and designing your campaigns:
  1. Keep sender addresses as short as possible.
  2. Avoid continuous sending of messages to full or invalid mailboxes. You can do this by tweaking your bounce handling settings for each subscriber list.
  3. Minimize the use of these words and phrases in the subject line, message body, sender address, and reply-to address:
    • Use of the word Free (although "free" tends to have more leeway than most other trigger words), $$, XXX, sex or !!! (any excessive punctuation)
    • Subject contains "Double Your", "?", "For Only" or "Free Instant".
    • TOO MANY CAPS IN THE SUBJECT LINE
    • Email contains at least 70 percent blank lines
    • The from field appears to not contain a real name, ends in numbers or contains the word friend.
    • The reply-to field is empty
    • The email claims not to be spam
    • The email contains excessive images without much text
  4. Monitor new subscribers in your lists. Set suspicious "spamflag" addresses such as "abuse@" or "marketerspam@" as Inactive subscribers.
Most of the popular and more advanced spam filters out there use these and a whole bunch of other criteria to score your campaign. For example, check out the range of filtering rules for SpamAssassin, one of the most popular spam filters on the web. Ultimately, the most important thing you can do is adhere to best practices for email marketing. Gain permission, compose relevant content, and deliver messages according to the customer's needs, wants, and preferences.
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Campaign Monitor “gets it”

"I know a good experience when I see it - Campaign Monitor 'gets it'. Your software is awesome - outstanding work. I hope to use it again soon!"

Mark Hurst, Good Experience

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