New Feature: List segmentation is here
Posted by David Greiner on February 01, 2006
We didn't quite make your Christmas stockings, but list segmentation is finally here. This has consistently been the most requested feature over the last 12 months, so we're really pleased to get this update out. Now it's a piece of cake to target your emails at specific groups of subscribers based on their custom fields or past campaign behavior.
Below is a screenshot from a sample list where we've created a segment containing the male drummers in our list who have opened a campaign in the past.
We hope you like the approach we took for creating segments, but we'd love your feedback on what we can improve to make it even easier to use.
We've also made some subtle changes around creating custom fields and subscribe forms that make it easy to store and capture extra information on each of your subscribers. We'll go into a little more details about these changes in the next few days. Enjoy.
11 comments so far
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Richard Banfield
wrote on February 1, 2006 09:02 PM
Brilliant! I just tried the segmentation and it's very intuitive and smart. This is perfect timing. We have a number of clients asking how we can segment their lists for greater accuracy. You guys have done a terrific job - yet again!
Jason B
wrote on February 3, 2006 03:26 AM
Thank you! This is perfect and will definitely keep me sticking around CM as a customer.
Sophie Dennis
wrote on February 3, 2006 03:50 AM
I love you! I was just saying to a client "yes, it fab 'n' groovy and the reports are the best you'll get but you can't segment the list from them blahblahblah" and then your newsletter pops into my inbox. Fab!!!
Dave Greiner
wrote on February 4, 2006 10:26 AM
Wow, can't hope for a much better reaction than that! Thanks everyone.
Chris Corriveau
wrote on February 5, 2006 01:48 AM
I like the feature but have some questions. Any idea when you will get around to adding more info on using this in the help section?
It would be real cool if you could segment emails by using wildcards like: *@*.edu
Any idea if you will be implementing this?
Dave Greiner
wrote on February 5, 2006 12:58 PM
Chris, thanks for the suggestion. This is just the first iteration of the segments feature. We're getting loads of great feedback and suggestions like this and once we've identified the features everyone needs, we'll add/remove the functionality that will work best for everyone. Keep the feedback coming.
Johnny Ratcliffe
wrote on February 18, 2006 01:03 AM
Hi David, I keep moving jobs and taking my knowledge of your platform with me. New job and new mailing list underway. Love this feature as we want to split our customers by what bike they ride. This new feature makes that a piece of cake.
Keep up the great work. Johnny
Nick Lloyd
wrote on May 17, 2006 01:30 AM
Hey David,
Has there been any movement on segmentation to include wildcards? or even segment by "contains". Would like to vary segments by domains. (Hotmail vs. Yahoo etc)
Cheers!
Nick
Ben Richardson
wrote on May 17, 2006 01:30 PM
Hey Nick,
We're definitely planning on adding this - and we're hoping we'll have the time to get to it pretty soon.
Simon Booth
wrote on June 1, 2006 10:00 PM
Can I second the request to be able to segment using wildcards. What I have in mind is the ability to segment according to UK postcodes.
Dave Greiner
wrote on August 10, 2006 10:38 AM
Hey all, just a quick one to let you know we've added the ability to segment your email addresses with the CONTAINS and DOES NOT CONTAIN clauses. We've written more about this here.
Got anything to add?