9 steps to better welcome emails for new subscribers
Posted by David Greiner on August 17, 2006
Mark Brownlow recently put together 9 common sense suggestions on ways we can all improve our automated welcome emails we send to new subscribers. As Mark explains...
Somebody just felt interested and enthused enough about your products, services or publications to request regular emails from you. This is one of those precious marketing moments. You've got the prospect's attention. You've got their interest. You've got their permission to send them email. And how do you communicate with them in this glorious, elusive moment?
Unfortunately for many of us this is usually a pretty generic and boring confirmation email. Mark's recommendations range from reminding them how often they'll hear from you, giving an immediate feedback option and using conversational language. All great ideas.
We've just updated the suggested text for the welcome emails in Campaign Monitor that embrace most of Mark's suggestions. There are a few in there that you'll need to add yourself though, like reminding them of the benefits of subscribing and rewarding them with some kind of treat.
Check out the article and make the few simple changes to your welcome emails today.
5 comments so far
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Kelly
wrote on August 17, 2006 11:27 PM
Great article!
Actually I just found a good article yesterday about suggestions for your unsubscribe page from ClickZ: http://www.clickz.com/showPage.html?page=3623171
I think makes a nice follow up to the welcome email article. (Although, of course, if you follow all the steps in the article, hopefully no one will be unsubscribing!)
Dave Greiner
wrote on August 18, 2006 7:42 AM
I completely agree Kelly, we thought the same thing too. We just published a summary of those great tips here.
Irene Brawn
wrote on September 22, 2006 1:54 AM
I htink the topic is very important, because the main aim is to show your customers that you are their best friend. And good friends will not trouble. It's the great opportunity to improve your services just listening to clever advice.
None
wrote on January 13, 2007 10:03 AM
Such is life.
No One
wrote on January 5, 2008 10:03 AM
Yep. One day you're here... next day you're sitting in the recycle bin waiting for automatic deletion.
Got anything to add?