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Gallery: YuppieChef Newsletter

Posted by David Greiner on November 2, 2006

We were instant fans of this great looking monthly newsletter sent for YuppieChef, a South African based cooking tool store.

The execution of this newsletter is absolutely top notch. From the design itself through to the content and import elements like permission reminders and send to a friend promotions, they get it all right.

The email is the perfect compliment to their online store and includes plenty of useful recipes from resident chef Sophia Lindop. We liked the idea of giving away a cheese slicer to encourages their recipients to spread the word. Further to this, they also include a "Got this from a friend" message that encourages those receiving a forwarded email to sign up themselves.

This one's worth filing for future reference.

Designer:  Shane Dryden  |  See the complete design

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