New approach to campaign approvals
Posted by David Greiner on January 5, 2007
As many of you guys know, we have a one-off manual approval process for all Campaign Monitor accounts where a member of our team reviews your campaigns, subscriber lists and permission practices before you can send any decent sized campaigns from your account. This process is one of a number of safeguards we take to ensure our software is never abused by the bad guys, and all you good guys out there are sticking to best practice.
The only drawback from our current approach was that it caused delivery delays for some customers at the worst possible times (as in, right after you've told your client you're about to send their campaign). We've always shared your frustration about this inconvenience and have recently made some simple changes to our approvals process in an attempt to minimize these delays as much as possible.
Instead of having to wait for a member of our team to get in touch with the questions they might have, we now allow any new customers to get the ball rolling first by answering a few simple questions earlier in the process.
On many occasions, these answers combined with a review of your site, campaign content and subscriber list is enough for a member of our team to give your account the green light. This change effectively cuts the approval time in half for most customers. We made this change a week before Christmas and so far it's been working very well. We're always looking for ways we can stay out of your way as much as possible, and are really happy to have this one live.
3 comments so far
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James Hussey
wrote on January 9, 2007 11:54 AM
Thanks guys, great to hear you're always making these sorts of improvements. I was always a fan of your approval process anyway.
Chris
wrote on January 25, 2007 6:59 AM
I haven't had a client send an email in a few months (bummer) but I have one wanting to send a blast today. Is there a way to have you approve the list and "first round" email before the final is brought into play?
I know this sounds sneaky and I perfectly understand if the answer is "take a hike" but this client said he wants it to go today and I thought I would ask. Probably it won't go until tomorrow if I know the client - and I do :) but I have to ask.
Thanks,
Chris
Dave Greiner
wrote on January 25, 2007 1:54 PM
Chris, sorry man, but you guessed it. We'll need to take a look at the final list and email creative before you can move forward I'm afraid. If you have any specific questions though, let us know.
Got anything to add?