Reducing send button anxiety
Posted by David Greiner on March 23, 2007
I don't care who you are or how many emails you've sent in your time, you're not human if you don't get that horrible anxious feeling in your stomach right before pressing the "Send" button on a big campaign. Wait! Let me just triple check the creative one more time! Is this definitely the right subscriber list? Maybe I'll get the boss to give it one last look over.
You know the drill.
This anxious feeling is only compounded when the software you're using doesn't make the final sending process crystal clear. I've used plenty of email apps in my time where you're never really sure which button or screen would actually start the send process. It's always been a priority of ours to make this step as clear as possible and take any surprises out of the process. Even so, there's always room for improvement.
We just pushed a number of small tweaks to the create/send process live. Among other things, I'd like to introduce the "Big Green Button"...
Hopefully this and a range of other small tweaks can take the old anxiety dial down a few more notches when sending your Campaign Monitor campaigns. We just pushed the same updates live in MailBuild too, which should help those nervous clients of yours when sending their own campaigns.
3 comments so far
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Robert Brochu
wrote on March 24, 2007 12:43 AM
These are the little details that make me a campaign monitor customer. You are always thinking.
Vero
wrote on March 24, 2007 10:21 AM
The system I use to send hundreds of thousands of emails a week shall remain nameless, but it forces me to sit through 3 button clicks and a 30-second wait between clicking the button and the send beginning.
Thirty seconds is a lot of time for pointless stress. I know I've tested my newsletter to death, I'm sure it's the right list, but I've got to wait for the countdown.
You're doing the right thing in easing that pressure off your users. That's a few less grey hairs for them.
Enrique Pardo
wrote on March 25, 2007 7:45 PM
when the software you're using doesn't make the final sending process crystal clear
yes, especially with foreign language campaigns... *wink*wink* ...
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