Cheshire

wrote on July 6, 2007 7:50 PM

I like how it shows detailed looks at various screens throughout the process, plus it highlights some nice email designs -- you get a strong sense of not only how much info an email campaign can give you, but how easy it is to read that data on CM's beautiful reports. Nice brief mentions of easy testing and segmenting. Overall I think it shows how simple yet powerful the process is. Very well done.

The one thing I wasn't as crazy about: the screens bounce around a lot, which I felt sometimes distracted from the (great) voiceover -- it was hard to focus on both at the same time in some places.

The only feature I felt you could have easily left out was the thing about automatically adding an unsubscribe link -- while of course it's highlighting a good practice, I don't think it's necessarily something a novice needs to be sold on as a feature, especially early on in the presentation.

The only thing I thought was missing were brief testimonials from CM users, attesting to how awesome CM is. Let us help sell you to new people!

One technical note: the volume seemed to go back up to middle a little while after I turned it down. This happened a couple of times -- possibly something about going from scene to scene?

And finally: it was a fantastic side bonus to get a glimpse of one of CM's own report pages. Nice open rate and clicks -- I'm jealous! (And relieved to see that even CM has spam-reporting recipients. Are yours all from Hotmail addresses too?)

Dave Greiner

wrote on July 8, 2007 11:39 AM

Wow Cheshire, thanks for such constructive and considerate feedback! It was a tough call deciding exactly what to focus on, so great to hear we got the mix close to right. Thanks for the points about the movement too, we'll have a think about how we can minimize that distraction.

I just spotted that volume bug too, thanks for the heads up.

The only thing I thought was missing were brief testimonials from CM users, attesting to how awesome CM is. Let us help sell you to new people!

I agree we need to do a better job communicating how our passionate customers feel. We've got some ideas there, so you may get an email soon ;)

And finally: it was a fantastic side bonus to get a glimpse of one of CM's own report pages.

We tweaked some of the data in the reports to try and highlight some of the different areas they cover, plus not expose any genune subscriber details. Did we tweak that page? Maybe. We can't share all our secrets right?

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