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Early win for the Email Standards Project

Posted by David Greiner on December 18, 2007

We've had an incredible response since we launched the ESP site late last month. Hundreds of thousands of page views, endorsements from many high profile designers and bloggers and some interesting conversations popping up all over the web. Of course, this response was fantastic and exactly what we had hoped, but the real aim of the project was to capture the attention of the big boys. The real changes had to be made by the Googles, Microsofts and IBMs of this world - if they didn't hear us then the whole effort didn't really mean much.

Well, today we officially took the first public step forward with Yahoo announcing they are fans of the project and will do everything they can to support 100% of our recommendations. Brian Goodman of the Yahoo! Mail team has been in close discussion with the ESP's own Mark Wyner to ensure future releases provide perfect acid test rendering.

Because Yahoo! Mail's standards support was already top-notch, this change won't make a significant difference to how you design emails for Yahoo. What it does do is provide a significant public endorsement of the importance of standards support from the largest email provider on the planet. Kudos to Yahoo! for being so responsive.

On top of this victory, we've also been fortunate enough to have some early conversations with many of the other email client developers in our "Improvement Recommended" category, and hope to post more on this in the ESP blog soon.

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