Create a free account

Blog

News, tips and all things Campaign Monitor

The Principles of Beautiful HTML email

Posted by Mathew Patterson on February 4, 2008

If you're an experienced Campaign Monitor user and a regular reader of this blog, then you probably have a pretty solid idea of what makes a 'good' HTML email. If you need a refresher, or you are looking for a good introductory article, then read on.

Over on SitePoint, which is a great resource for web designers and developers of all kinds, I've got a new article live. It's called The Principles of Beautiful HTML Email and it covers the core principles of designing for email vs designing for the web.

I want to give a special mention to some Campaign Monitor users (and their clients) who have been previously featured in our gallery and are examples in the article.

Please do check the article out, and consider bookmarking it for later to send it to that designer who still sends emails as one big image, or to your client who wants you to send them!

Read The Principles of Beautiful HTML Email at SitePoint

4 comments so far

riki

wrote on February 4, 2008 9:18 PM

For some reason, when I get newsletter emails from threadless, Thunderbird always flags them as a potential scam (scam not spam). Even when I check the button "this is not a scam", it still continues to do so with future messages.

Diana

wrote on February 5, 2008 5:46 AM

It's the http://www.skinnycorp.com in the footer area. Because the actual url is changed for tracking purposes Thunderbird sees it as saying that it goes to one url and then sends you somewhere different. That will get you marked as a scam (phishing). They might want to fix that :).

Mathew Patterson

wrote on February 5, 2008 9:09 AM

Yep, Diana has it right - check out our blog article about this issue. We'll pass your comments on to Threadless.

riki

wrote on February 5, 2008 3:55 PM

Thanks Mathew and Diana. Hope they give us a free T'Shirt or something :)

Got anything to add?

Name

Web site

Your comments (basic HTML is fine)

Search all posts

Dig into a category

Stay in the loop

Subscribe to our RSS feed

Prefer updates via email? Sign up below and we'll send you all the good bits each month.

Popular articles

Why we need standards support in email
Read why standards in HTML email are so important, and what we're doing about it.

Email design guidelines
Learn how to design for images being turned off, preview panes and other useful tips.

CSS support in email in 2007
The CSS support of every popular email environment with recommendations to boot.

Image blocking in email
A roundup of how each of the popular email clients suppress images in HTML email.

Can I use flash in email?
We test flash support in all the popular email clients. The verdict - don't do it.

Email design gallery

Our email design gallery showcases more than 150 amazing email designs sent by our talented customers.