New feature: Subscriber Snapshots
Posted by David Greiner on March 28, 2008
We've just launched a super useful new report that I think you're going to love. Our campaign reports already provide you with a great overview of the results of your campaigns - opens, clicks, unsubscribes, etc, etc. But sometimes you need to zoom down past these general results and have a closer look at exactly how one particular subscriber is interacting with your email campaigns.
Our new subscriber snapshot makes this easy by bringing your entire history with each subscriber into a single page. Here's how it looks...
As you can see, the snapshot provides a simple timeline of every interaction this subscriber has had with your emails. Quickly see precisely when they opened your emails, clicked on a specific link, forwarded the email to a friend or even unsubscribed. This data is especially useful for those sending targeted emails to a smaller list or segment of subscribers where you're interested in the precise response from each recipient.
We also provide totals such as emails sent, percentage opened and number of clicks so you can quickly gauge how interested this subscribers really is. On top of all this useful data, click the "Edit Subscriber" button and you can instantly update any of the data you have stored on this subscriber, including their custom field values.
Not only is the snapshot available from any of your campaign reports, such as Recipient Activity or Opens Over Time, you can also access it at any time under Manage Subscribers. This is especially handy as you can quickly search your list for that subscriber and in an instant see your entire history with them. We think this is a really useful addition, and we hope you feel the same. Finally, big props go to Dan Bowden, our switched on intern that was the brains behind this new report. If you have any feedback, we'd love to hear it.
12 comments so far
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Damien Buckley
wrote on March 28, 2008 12:48 PM
Wow, thats awesome.
Dan August
wrote on March 28, 2008 7:51 PM
This is smart.
Dylan
wrote on March 28, 2008 10:35 PM
Thanks for this feature it is great!
Mike
wrote on March 29, 2008 12:57 AM
any kinda URL ?? :-)
can't find it anyway :-p
Ivan Brezak Brkan
wrote on March 29, 2008 1:19 AM
@Mike: Just click on a suscriber's e-mail.
Great feature! :)
Anna Yeaman
wrote on March 29, 2008 4:11 AM
That is a fantastic new feature, really helpful. Thanks for always being one step ahead...
Anna Yeaman
wrote on March 29, 2008 4:51 AM
Just had a look thanks Dan Bowden!.....
As a feature request I would like my clients to be able to see this data when they log in to their accounts.
Also can we break it down so that we can isolate inactive subscribers as a group?
(who we can try to re-engage)
And the most active subscribers as a group? (who we can reward)
Can my clients export their current subscribers, or do I have to do it for them? I cannot see a place in the "Subscriber List Activity Report " were they can do this, I may be overlooking it.....
Thanks!
Lynsey Struthers
wrote on March 29, 2008 6:28 AM
Fabulous! I was just going to submit this as a feature request, and now I don't have to!
Maybe this question belongs in the forums or should be directed to customer support, but if I were to delete a list (and therefore my subscriber) and then add a subscriber back in again on a new list, would his history be retained?
Great work!
Dave Greiner
wrote on March 29, 2008 10:09 AM
Thanks for all the great feedback guys, great to hear you're going to find this useful.
That''s definitely something we plan on supporting soon, sometimes this data can be even more valuable for your clients who might know many of their subscribers personally.
Anna, this is certainly something you can already do using our segments feature, where you can target people who have or have not opened past emails, clicked on links, etc.
Lynsey, subscriber data is list-specific, so if you to delete that list, the history with that subscriber will also be lost.
Anna Yeaman
wrote on March 30, 2008 6:29 AM
Thanks again Dave,
I will look into using the segments feature....
Eric
wrote on April 1, 2008 11:01 AM
Great feature, much appreciated.
Matt
wrote on April 8, 2008 7:06 AM
Any chance this will make it to Mailbuild?
Got anything to add?