How do you bill your customers?
Posted by Mathew Patterson on April 30, 2008
We often get asked by Campaign Monitor users how they should charge their clients when they send campaigns for them. The Campaign Monitor model is simple - we charge you based on our simple pricing model, and leave charging your clients up to you.
Here is a few of the ways that other Campaign Monitor customers charge:
- Per campaign charges passed on to your client - the simplest way to go, you just add some fixed or variable to the price you pay us for each campaign, and charge your client that.
- A pseudo monthly fee - if you have clients who send roughly the same amount of emails every month, you can calculate a monthly charge that will give you pretty consistent income.
- Frontload a charge for template design - Some customers will charge a large amount for the template design and then just charge at cost price for the actual sending.
- A retainer model - If you do other consulting for your clients, you might build their email costs into your normal consulting charges, rather than splitting it out.
You might have a different model for each client, if it makes sense, or for simplicity handle each client the same way. I'm sure that there is a lot of other interesting ways to handle pricing, so leave a comment with your ideas!
1 comments so far
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Julian Wellings
wrote on May 1, 2008 9:17 PM
I operate a menu based pricing system because all my clients are different and it seems unfair to charge a flat fee when some clients require more of my time than others.
I include up front fees for template design, configuration of mailing service provider and data importing.
I then charge separately and on a per issue basis for items like...
- Tracking and reporting - depending on level of detail customer wants
- Data transfers - some clients pick up new contacts at events during the month and require the subscribers adding to the list. Other clients like to see a report of new subscribers.
- Different version creation - some clients need a different version for their website and I also offer a hard copy version for them to use at talks, business networking events etc.
Got anything to add?