Campaign Monitor has always been well known for its great reporting features, because they make it so easy for you and your clients to see very quickly the results of your email campaigns.
Today we released another new feature based on a lot of your suggestions and requests that can help extend that email campaign reporting right into your website. All you need to get started is a free Google Analytics account and a few moments in Campaign Monitor.
If you aren't already aware, Google Analytics is software for tracking your visitors as they move around your site. By placing a small piece of code on each page, you can see great reports about the number of visitors, where they came from, what they did and how long they stayed. With a little extra work you can even track conversions and sales data so you can see exactly how you're generating customers and revenue.
With our new integration feature, you can follow your visitors all the way from your email newsletter into your site, and hopefully right through to 'conversion' - an ecommerce sale, a consulting enquiry or whatever other action you might want to measure. Best of all, it is super easy to setup.
Getting started with Campaign Monitor and Google Analytics
We'll assume that you've already got your Analytics code working on your website (or your client's site), tracking away on that end. Setting it up on Campaign Monitor is a snap.
To get started, jump into your 'Manage Clients' tab, and pick the appropriate client, and click the blue 'Edit client' link to access the Google Analytics setting. Here's a complete walkthrough of the process if you need help.
Now whenever you send a campaign for that client, Campaign Monitor will automatically add Google Analytics tags to each link to the domains you selected. During the campaign setup process, you can enter a useful title (the campaign name by default) and source name to help you find that campaign in Google Analytics later.
What can Google Analytics do for me?
Some pretty cool stuff! Being able to connect the data from your email campaign with the same people's data on your site gives you some great insight into how your campaigns convert into web site traffic, customer conversions and even sales.
Here are a few quick examples that show you the power of integrating with Google Analytics. For a complete walkthrough on how to access these reports in your analytics account, check out our complete guide.
See exactly how much revenue your campaign generated
As well as the total revenue generated, you can also see exactly how many transactions your campaign generated, the average value of each subscriber and the percentage of subscribers that converted into a sale. Learn more about tracking revenue with Google Analytics.
Track how many subscribers converted
By setting up conversion goals in Google Analytics, you can see how many subscribers completed a desired action, such as completed an enquiry form or adding a product to their shopping cart.
Can I track individual subscribers?
Unfortunately, the short answer is no - Google updated their Terms of Service to disallow the collection of any information which can be used to personally identify subscribers. So, the tracking and reporting of clicks by name, email address etc. in Google Analytics is no longer an option.
This new feature is live in your account now, so if you're already using Google Analytics for yourself or your clients, you can access these reports in a snap. We'll be putting together a series of posts here moving forward to show you how to get the most out of this feature and hopefully some interesting case studies on how some of you are using it to improve the effectiveness and return on investment for your email campaigns.