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Enigma Marketing
Designed by Enigma Marketing
If Enigma‘s goal is to make 2012 “bigger, bright, better…” then they are definitely off to a great start with this email design. The colors absolutely leap off the screen in what could have been an overly bright cacophony of colors and images, but instead just work incredibly well and come across as a cheerful and exuberant tone.
We love their focus on mobile optimization, as shown by their use of media queries and a one-column layout. If you think this looks nice on the desktop monitor, it looks even better when viewed on your @media -supporting phone. If you’re keen to do the same, why not take a look at their code, check out our blog post on mobile email design, or easier yet, use the template builder?
One suggestion would be that they increase the contrast between their text and background colors, though. Some areas with grey or white text weren’t as easy to read as they could have been. But overall, this is a campaign that’s worth cracking open the champagne for!
Leave a comment › Posted in: One column, Two column, Newsletter
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Email: Just write about it!
The other day, I came across a timely post on Smashing Magazine, titled 'Publish What You Learn'. Timely, because I was amidst writing our recent post on removing spacing from tables in Outlook, knowing that this newly-discovered tip would be sure to help other email designers. While Smashing's post was focused on the benefits of sharing your web development know-how, I felt that the 'publish what you learn' mantra was even more relevant to email design, where the quirks are many, but often, information on email rendering issues is very thin on the ground.
Previously, I've encouraged customers to contribute to blogs, or better, start their own. In one case, the response was, 'Oh, but no-one would read a blog by little old me', which in my impression was shrugging off a good opportunity. In reality:
- There are only a handful of email design blogs out there, such as Email Design Review, StyleCampaign, Email Fail and of course, this one. It's by no means an over-saturated field.
- There aren't that many email marketing 'celebrities', either. This is a field where you can produce great work and stand out.
- Blog posts on email design tend to get a lot of attention. In the last year, a single post on background images in email received over 62k hits from Google alone! That doesn't count all the reposting and tweeting that often occurs.
The bottom line is, if you're designing for email and you come across a good piece of advice or a fix to some Outlook quirk, just publish it. Sharing what you know will not only help countless other people, but it could really lift your profile, too.
Leave a comment › Posted in: Tips & Resources
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TYPO San Francisco
Designed by FontShop
Just in time for TYPO San Francisco (5-6 April), we’re featuring one of their beautiful email newsletters, by event organizer and cool customer, FontShop. As can be expected, its been designed by type nerds, for type nerds. A variety of typefaces have been used, mostly of the sans-serif variety, to create a modern, harmonious look. There’s a lot of visual interest to be had, thanks to the use of their molecular model motif, bright colors and good-quality images. Before anyone goes on to say it’s too image-heavy, it’s to be noted that all the important stuff - registration details, speaker bios - are all in text, so the message is not lost when images are off.
My only recommendation is that this announcement should feature a call-to-action and links that are not so buried in the text - my fear is that after a couple of seconds, a reader may not know how to respond. But all up, this is a great design that practices what TYPO preaches by placing typography in the fore.
Tickets are still available for TYPO SF, so if you don’t have one already, it’s your last chance to register!
Leave a comment › Posted in: Two column, Announcement, Invitation
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Removing spacing from around tables in Outlook 2007 and 2010
Finally getting atop an annoying email rendering bug gives geeks like us near-endless, t-shirt removing satisfaction. Especially when it's plaguing our newsletters. In this instance, our adversary was 3px spacing to the left and right of tables with
align=""applied to them. The stage was Outlook 2007 and 2010. While this has been a long-running issue, things really came to a head when I was coding our latest email newsletter, only to find that two text boxes nested in a table would not sit alongside each other, thanks to said gaps:
Using
align=""to float tables alongside each other is starting to be used as an easy way to convert a regular 2 column email design to a 'wrapped' 1 column on mobile devices. We'll cover how to do this in the blog shortly.Anyway, after an agonizing hour or so of trying to close the gaps with
paddingandmargin, I scheduled the campaign and walked away in defeat, knowing all too well that our Outlook-using subscribers would see the awkward gaps. Yes, I'd coaxed the boxes to sit beside each other, but it just wasn't perfect. And anyone who knows how I code email designs knows that not perfect is simply not good enough.Time passed and things settled down. That's until a customer contacted us on the forums about the same issue.
Going gap-free
Instantly, my primordial feelings, my white-knuckled combat response returned. "There's no workaround for this." I typed. It felt like one of those scenes where the righteous cop hands over his badge and gun, locked in an expression of both impotence and rage.
There was no workaround, until another customer chimed in.
Known only as dedra and slinging a line of Microsoft Office proprietary CSS, he had a near-solution - that is, using mso properties to control spacing between elements. The brain juices started flowing. I started googling around and found the answer tucked away on Emailology, a genuine Aladdin's cave of email design treasure. To remove the spacing, simply add the following to your CSS styles...
table { border-collapse:collapse; mso-table-lspace:0pt; mso-table-rspace:0pt; }... or inline it like so...
<table align="left" style="border-collapse:collapse; mso-table-lspace:0pt; mso-table-rspace:0pt;"> ... </table>... and the gaps will be no more. The end result is a great-looking email newsletter:
Many thanks to Emailology, the mysterious dedra and all our customers on the forums for this fix. We're now free to create responsive email designs with floating tables, that look just as lovely in Outlook 2007 and 2010, as in any other email client.
Leave a comment › Posted in: Tips & Resources
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Club Of The Waves
Designed by RoomFive
Club Of The Waves has a keen eye for really fantastic surf artwork, so it's great to see how Andrew Couldwell at RoomFive managed to capture this in his email design for them. He deftly uses alt text and background colors on images; each thumbnail has a background corresponding to its left border color creating a column made up of different colored blocks, making for an interesting design, even without images showing.
There's something to be said for not using the same link color for each article. It's a bit like a 'which-one-of-these-is-not-like-the-others' puzzle. I can't help but wonder, 'Why is that link yellow?', and I'm tempted to click it just out curiosity.
The text in the campaign also benefits from tight editing. Less is more. Each text section could only be 3 lines within the narrow column, so I imagine the value of each and every word was weighed. The result is a short email that's easy on the eyes.
Leave a comment › Posted in: One column, Two column, Newsletter



