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This great looking monthly newsletter for the UK’s leading gardening employment supplier caught our eye recently.

The newsletter features loads of great content, including the “Excuse of the Month”, focusing on the best excuse they heard from a candidate trying to get out of work.

To ensure a consistent experience for each recipient, the team at Anagramme also customized the Forward to a Friend page for their client.

Designer:  Jared Telling  |  See the complete design

There are several reasons why a subscriber may appear to have opened your email many times.

• It's most often the case that your subscriber simply opened your campaign multiple times. If you're sending interesting content, then more often than not your recient has come back to look at it multiple times.
• A subscriber could have a "Preview Pane" feature enabled in his or her email client. In this case, every time the campaign was clicked or scrolled to in the "Preview Pane", the subscriber's address displays as having opened the campaign. Find out more about how to design for preview panes.
• If the subscriber uses the email client to "forward" the email campaign instead of using Campaign Monitor's Forward to a Friend feature, any subsequent opens by those recipients show as another "open" by your subscriber.

The Unique HTML Opened count in your Campaign Snapshot indicates the total number of unique opens for that entire campaign and does not take multiple opens into account.

When checking out campaigns to include our gallery, it’s always a rare treat to find an email campaign that combines great design with top-notch content. There certainly have been exceptions to this trend, and the Designer Shoes newsletter is one of them.

On top of promoting their gift certificates and popular products, the Designer Shoes newsletter also includes:

• An interesting shoe story sent in from one of their own readers, and an invitation for other readers to share their own stories.
• A great forward to a friend promotion that rewards those who spread the word.
• Links to common questions customers might have about shopping online.

As designers, we can often spend too much time on the visuals, and not enough on the offer or message itself. Kudos to Fresh Tilled Soil for getting the balance right.

Designer:  Fresh Tilled Soil  |  See the complete design