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When checking out campaigns to include our gallery, it’s always a rare treat to find an email campaign that combines great design with top-notch content. There certainly have been exceptions to this trend, and the Designer Shoes newsletter is one of them.

On top of promoting their gift certificates and popular products, the Designer Shoes newsletter also includes:

• An interesting shoe story sent in from one of their own readers, and an invitation for other readers to share their own stories.
• A great forward to a friend promotion that rewards those who spread the word.
• Links to common questions customers might have about shopping online.

As designers, we can often spend too much time on the visuals, and not enough on the offer or message itself. Kudos to Fresh Tilled Soil for getting the balance right.

Designer:  Fresh Tilled Soil  |  See the complete design

"Excellent service! You guys have done a really great job - we're a web design company and we just ran our first campaign through your system. The ease of updating and previewing was great for working with our client, and your interface is very nicely put together, good use of all the Web 2.0 stuff without being annoying. And the price really is very reasonable for removing all the typical headaches!"

"Keep up the good work!"

Ben Murphy, Octane Internet

We often get asked if Campaign Monitor checks for duplicates when importing subscribers, so we thought we'd cover it here once and for all. The short answer, yes. We never allow duplicate emails to be imported into the same list and if someone tries to subscribe to a list that they already belong to, they won't be added again.

This way a recipient will never get the same campaign twice and you'll never be charged for sending the same thing twice. Even if a recipient is a member of two lists and you send a campaign to both lists, they'll still only receive one version.