Blog: New Features & Updates

This has been a heavily requested feature for a while now and it's great to get it out the door. From today, you can easily personalize your subscribe confirmation emails.

If you're using a single opt-in list, you can add your subscriber's first name, last name, full name or email address to their optional confirmation emails.

If you're using a double opt-in list, you can personalize both the initial verification email (where the subscriber needs to click a link) as well as the optional confirmation email.

Verification and especially confirmation emails can be very effective in getting off on the right foot with your new subscribers. Here are a few ideas you can try:

1. Start by welcoming your new subscribers (by name if possible) and encourage them to add your sending email address to their address book. This can dramatically increase the chances of it being delivered and displaying as intended.
2. A great way to encourage new people to join your list is by offering a free white-paper or other resource. By sending a confirmation email, you can qualify their email address and send them the link to their reward from the confirmation email.
3. Develop that relationship a little further. Remind each subscriber why they signed up and let them know they should be looking forward to when they receive your next newsletter.

As usual, you can also provide fallback terms if we don't have your subscriber's name on file.

If you didn't already know, we make it dead easy to display sent campaigns on your own or your client's sites. You can even specify which campaigns we display and which ones we skip, which is handy if you're sending test campaigns.

Up until now, you could display a link to the last 5, 10 or all campaigns sent for that client. After a few requests, we've just addded a fourth option allowing you to only display the most recently sent campaign.

On top of this update, we've also modified how these past campaigns are displayed. Previously, the full personalization tag was being displayed (such as [companyname,fallback=your company]) but from today, we only display the fallback terms you specify.

Just a quick one. A few customers have had problems recently trying to import rare email addresses that have strange characters, such as the plus (+) and forward slash (/). After running a few tests to ensure these characters are widely supported, we've just updated our email address filters to allow both of these kinds of addresses to be imported.

Now that you can set pre-defined options for your custom fields and create segments based on those options, the next logical step is to make it easy for you guys to create subscribe forms to capture this data.

When you create a subscribe form with pre-defined custom fields, you now have the option of specifying which type of form element you'd like to use.

If a subscriber can select more than one option, such as their interests or their email format preference, you can use either checkboxes or a multiple-select list. If a subscriber can only select one option, like star sign or state, you can use either a single-select list or radio buttons.

As usual, we still generate 3 types of HTML code for you - basic, CSS based and tabled based formatting options.

As part of our recent segmentation and custom field update, we've just updated the subscriber exporting tool. From today, you can now easily export all your custom field information for each subscriber, including custom fields with multiple values. We have separated each of the multiple values by a comma, so it should be very easy to re-import this data into another application or database.