Blog: New Features & Updates

We've been noticing a few customer subscribe forms haven't been behaving as intended of late. On further investigation we realized that they had changed their subscriber list custom fields and not reflected that change in their subscribe form.

It's an easy mistake to make that's for sure, and we've all got enough to remember as it is. From today, every time you make a change to your custom fields and it affects your subscribe form, we'll let you know and provide the new subscribe code to drop straight into your page.

Remembering sucks.

Email personalization can be a great way to improve the response rates for your campaigns and achieve a one-to-one relationship with each recipient. If done badly though, your email may end up showing how poorly you know the recipient, not how well.

With this in mind, we've just overhauled our campaign test tool (the last step before you schedule campaign delivery). You can now send test campaigns to yourself using a random selection of the recipients of your campaign.

This ensures that your personalization tags are formatted correctly and your subscriber data is complete. You can also test the fallback terms you supplied to see how your campaign will look if your subscriber list isn't up to scratch.

This one was a long time coming. We've just updated our email address validation for your subscribe forms.

If someone tries to join your list but doesn't supply an email address or their email address is invalid, they will now see a simple error page explaining the problem with instructions on what they need to fix. Of course, you can still use your own error checking for your subscribe forms, but this one's there just in case.

Over the last few months we've been getting more and more feedback from our bigger senders about possible discounts for sending out large campaigns. We've been listening, and we actually wanted to make this change a while back. In the end, we decided the best approach would be to roll out our big hardware upgrade first. Now that's complete and purring along nicely, we're happy to announce that as of today we offer an alternative to the current pay-as-you-go pricing model.

Introducing pre-purchasing

If you're a big sender or would like to avoid lots of small transactions, then pre-purchasing email credits is for you. The pricing structure is a sliding scale, so the more you buy, the more you save. You can use your credits at any time and they never expire.

The more you send, the more you save

As you can see, this is for bigger senders only. You'll need to buy more than 50,000 email credits to see any cost saving.

Just like paying-as-you-go, each pre-paid campaign you send incurrs a $5.00 (500 credit) delivery fee.

So how do I buy credits?

Head into your "Account Settings" and you'll notice a new option called "Purchase email credits". Use our price calculator to work out how many credits you want to buy, enter your credit card details and you're done.

What else has changed?

Not much actually. If you continue to pay-as-you-go, you won't notice any difference. If you purchase credits, you'll notice a new option when you pay for the campaign, which allows you to use your credits or pay with a good old fashioned credit card. This means that you still have the flexibility to pay-as-you-go for some clients and use your credits for others.

Every now and then we get a request for a copy of the invoice that's automatically emailed to you after a campaign is sent. So, we've decided to add a billing history area in accounts where you can easily find any invoices you might have misplaced. Ingenious aren't we!!

I'm sure you all think this revolutionary billing history is the ants pants, but believe it or not, we've actually been working on some even more exciting features. Keep an eye out over the next few weeks as we start announcing some of these cool updates.