Are you sending out newsletters, but are unsure what kind of content you should feature to get your subscribers clicking through? Our friends at Bluewire Media ran a series of marketing experiments to determine what really drives engagement - read on for the results.
Keen to take your content marketing to the next level, but unsure if putting the resources into RSS to Email is worth your while? In this interview with Scott at SlyVinyl, we not only discuss tactics for getting a community to keep coming back for more, but reflect on real-world results.
Sure, it’s fashionable to beat up on webmail clients, like Gmail and Outlook.com. But when a major player like Yahoo! Mail makes good on past wrongs, we believe it’s worth celebrating. Plus, join in on our discussion - tell us which email client you’d like to see improve next!
Fresh from testing this new mobile email client for Gmail accounts, we look at how Mailbox will impact email designers and senders. Just as interesting is this iOS client’s emphasis on changing how email recipients read their email - will the ‘snoozing’ of email become commonplace?
Like the web, is email heading towards a text-only future? We look at the trend towards a more defensive approach to designing for the wide variety of displays, then ask for your opinion on where you think HTML email is heading today.
You asked, so we re-visited support for embedded images in email newsletters, to find out which email clients support the use of data URIs (instead of regularly linking to an image). Is it an effective technique for tackling image blocking?
Should consistency between email clients be some kind of sacred cow for email newsletter designers? We look at some reasons for intentionally providing different versions of a newsletter, then ask you to chip in with your opinion.
While margin has always been on shaky ground in Outlook.com/Hotmail, having such a popular email client drop support for this CSS property and its variants is sure to put a few noses (and HTML emails) out of joint.
Has Alto’s mission to provide a better email experience for existing webmail accountholders got wings, or is it simply a lofty ideal? We look at this totally new email client and give you the lowdown on whether it’s one to watch in 2013.
Has Gmail’s iOS app refresh brought with it sweeping changes to their CSS support, or is it simply a pretty reskin? Here’s an early look at the experience it provides to email recipients and what designers can expect from this updated mobile client.