Apple dominates email client market share, but Android gains ground

This has been the year of the mobile email. With the iPhone now the dominant force amongst email clients, it’s more important than ever that we design with the small screen in mind. But after looking at 21 million opens, we found that Apple’s rivals are still a force to be reckoned with. Find out who are this years biggest movers and shakers in the email client space, not to mention, which email clients your subscribers are using today.

Read this post Posted by Ros Hodgekiss - 1 Comments

Discussion: What’s your email workflow?

Face it - we’re all terrible at managing our personal inboxes. As a result, a new generation of email clients has started to sneak in, all with the aim of improving how we deal with responding to email. But while each app encourages some kind of structured workflow, it seems many of us have our own approaches to achieving some semblance of ‘inbox zero’. Join our discussion - we’d love to hear yours.

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More than $12 million paid to designers

Last year I was super excited to share that we’d passed the $5 million mark. Today, only one year later I’m even more excited to share that we’ve now passed $12 million in profit being paid directly to designers.

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Does the fold matter in email marketing?

Is the concept of ‘the fold’ just as relevant to email, as it is to web and print design? We look at arguments for and against designing with the fold in mind, then turn the discussion to you. Do you think the fold is all about good first impressions, or just cramming content into a small and undefinable space?

Read this post Posted by Ros Hodgekiss - 19 Comments

Vale, Hotmail: What Microsoft’s new Outlook means to email senders

Today, Microsoft automatically transitioned all Hotmail.com accounts to the new Outlook webmail client. We look at what this means to email senders and designers, from the perspective of CSS support, managing unsubscribes and more.

Read this post Posted by Ros Hodgekiss - 23 Comments

Staying on the right side of Canada’s Anti-Spam Legislation

If you send email campaigns to North American subscribers, it’s critical that you understand Canada’s Anti-Spam Legislation. In this post, we summarize what the new law means to senders, how you can stay compliant and what we hope the new law will achieve when it’s introduced in early 2013.

Read this post Posted by Ros Hodgekiss - 6 Comments

Funny money: Louis CK, on turning subscribers into sold-out shows

Louis CK can be labelled a couple of things - funnyman, astute business guy and now, email marketing expert. Find out how the sale of one show led to sold-out events at venues across the US… And why you’re likely to never see one of his shows, if you’re not on his email list!

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You asked. Twitter listened.

After an overwhelming show of support from folks like you, Twitter have updated their email notifications. Lets go through some of the unique updates they’ve made to take their emails from migraine-inducing, to mobile-friendly.

Read this post Posted by Ros Hodgekiss - 5 Comments

Dirty leads done dirt cheap

How much of a purchased list is junk data? A blogger finds herself on one and soon finds out.

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Twitter’s email notifications need a 5-minute mobile makeover

With a few lines of code, we take Twitter’s email updates from terrible, to tweet-worthy

Read this post Posted by Ros Hodgekiss - 21 Comments
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