Kicking off the email season

Inboxes are crowded at this time of year - so, what can we be doing to help our campaigns break through the clutter? We share some timely tips that you can use in upcoming campaigns, plus insider statistics from the emails that Campaign Monitor have been sending.

Read this post Posted by Agata Celmerowski - 2 Comments

Are apps the next big thing for mobile email?

Email campaigns have been intimately tied to landing pages since online marketing’s early days in the 90’s. But as we see subscribers turn to native apps on their mobile devices for more usable, engaging experiences, will we see these apps replace the mobile browser as the interface of choice when interacting with brands?

Read this post Posted by Ros Hodgekiss - 5 Comments

Win a copy of Offscreen Magazine by giving us your opinion

To celebrate Issue #6 of Offscreen Magazine, we've got 20 copies of this leading quarterly journal on the people behind the websites and apps to give away. The catch? We need 5 seconds of your time to decide which version of our monthly newsletter we should run with. Let us know which design is your favorite to win! Campaign Monitor and Offscreen Giveaway

Read this post Posted by Ros Hodgekiss - 6 Comments

How do you do email marketing?

What's your biggest email marketing bug bear? Do you have trouble finding the information you need on email-related sites and blogs? We're currently running a series of one-on-one interviews and would love to hear what makes you tick. In exchange for 20-30 mins of your time, we'll be providing you with a gift and lunch (if we're in your neighbourhood) - you don't even have to be a customer to participate.

Update: Our interviews are now complete. Thank you to everyone who helped us!

Read this post Posted by Ros Hodgekiss

Support for HTML 5 elements in email

Curious about playing media in your subscribers’ inboxes, using HTML 5’s <canvas>, <audio> and <video> elements? We look at current support and conditions in the most popular email clients, so you can decide whether they’re ready for your email campaigns.

Read this post Posted by Ros Hodgekiss - 5 Comments

Results from a responsive email redesign

What are the immediate benefits that can you expect to see from going responsive? Following a recent template re-design, we caught up with our friends at The Fetch and found that they had observed tangible upsides in just a few short weeks.

Read this post Posted by Ros Hodgekiss - 5 Comments

CSS3 animation, SVG masks, web fonts and more in Panic’s newsletter

The latest newsletter from Panic is a veritable grab-bag of interesting techniques, many of which are commonly used on the web, but never in email. Here’s a detailed look at their design and the CSS used to make it happen - as well as the fallbacks used when not everything goes to plan. Why not try using some of these effects in your next campaign?

Read this post Posted by Ros Hodgekiss - 15 Comments

61% of senders use single opt-in subscriber lists - do you?

After looking into some recent research, we were surprised to see the use of single, vs. confirmed opt-in lists was so polarizing. Find out the pros and cons of each approach, then join our discussion - which do you use and why?

Read this post Posted by Ros Hodgekiss - 18 Comments

How Atlassian manages their email marketing

When you’ve got a busy outgoing email schedule which includes updates and announcements for a range of products and events, you have to stay organized. So, to get an idea of how to do it well, we got in touch with our friends at Atlassian, who use their own project management software to wrangle the in-house design and development of all their email campaigns. To find out more about their workflow, read on.

Read this post Posted by Ros Hodgekiss - 3 Comments

Should you charge extra for responsive email design?

Should responsive design ever be treated as a ‘bolt-on extra’? We look at the argument for taking a more holistic approach to designing email newsletters and templates for clients, then open up the discussion to you - is mobile-readiness a ‘sellable feature’?

Read this post Posted by Ros Hodgekiss - 15 Comments
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