All I want for Christmas is… List Segmentation

Published December 04, 2005 by David Greiner

Well... maybe not, but you're getting it anyway!

After loads of customer requests (and I mean loads), we've just got the ball rolling on a big upgrade that will allow you guys to very easily target specific groups within your subscriber list. This opens up endless opportunities to break down your lists into smaller, juicier segments. For example:

  • All your female customers who spent more than $1,000 last year.
  • Every subscriber who lives in Chicago and is aged between 35 and 50.
  • All subscribers who showed interest in Product x from your last newsletter.

To support segmentation, we'll also be overhauling custom fields and the way you create subscribe forms - making it much easier to find out more about each subscriber. Most importantly, none of this new functionality will get in your way. If segmentation isn't for you (and it's not for everyone), then you won't have to change a thing about how you already use Campaign Monitor.

Stay tuned, we'll be announcing more about these updates in the coming weeks.

9 Comments

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  1. Craig Killick
    December 4, 2005 10:33pm

    Nice one David. Great product already but that would have been the only thing that was missing.

    Now your product is even better - increases client retention and participation because we can now send even more relevant messages.

  2. Jeremy
    December 6, 2005 5:18am

    This is a great upgrade! The next step is to enable CM to integrate with SalesForce.com so people who are using CM for sales campaigns can see CM emails as events in SalesForce. Then when they click on an event (e.g., a monthly newslettter sent from CM), it will show exactly which links a specific contact clicked in that newsletter. I’m fairly certain that your more expensive competitors (e.g., Exact Target, emailROI) offer this, but it would be a big slam dunk for CM. Even without it, list segmentation alone is very big news. Thanks again!

  3. Ted Fickes
    December 7, 2005 4:15am

    Hooray. This should come in handy for some existing and future clients (who are now using some other applications). I’m all for “keeping it simple” but this should be a good feature. Looking forward to seeing how you all implement it. Thanks.

  4. Nick Lloyd
    December 7, 2005 10:12am

    OMG - I can’t wait!!

    Looking forward to cleanin up my data!!!

    Whoo Hoo!!

  5. Richard Banfield
    December 13, 2005 10:19am

    Bloody brilliant! My clients are going to love me this holiday season. They have been bugging me about this for ages and now we’ll surprise them. Thanks Dave and Ben.

  6. Sean Alsobrooks
    January 9, 2006 7:45pm

    This is going to be awesome!  When do you guys expect to roll this out?

  7. Ben Richardson
    January 9, 2006 10:24pm

    Campaign Monitor team member

    Hi Sean - we didn’t quite meet the Christmas deadline we set ourselves, but we’re progressing well and should have this live late next week.

  8. Sean Alsobrooks
    January 10, 2006 12:04pm

    Awesome!  I can’t wait!

  9. Rick Braddy
    December 14, 2008 1:03pm

    Way to go!  Segmentation tools are like a Christmas present to those who use them.

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