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Have you ever had a client who insists on having everything in images, so it 'looks exactly right'? It can be hard to convince them of the impact of image blocking and filters on image heavy emails.

Next time it happens, you'll have some more ammunition on your side thanks to this Marketing Sherpa case study (via Tamara Gielen).

The article discusses the redesign that a US Cable Network company did for their email newsletters, facing the reality that many people are not seeing images in email by default.

They designed from the perspective that the email had to work without images, and changed the layout appropriately. Combined with some alt attributes and sending checklists, the changes resulted in a huge 41% increase in clickthroughs.

You probably already think this way — great! Your clients might need some convincing though, and these kinds of case studies are a great help. Have you made a small change to get a big result? We'd love to hear about it.