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You spend a lot of time crafting your HTML newsletter, tweaking the layout from a previous edition or adding new sections. Then you get to the text entry field, and have to layout the same content again under much greater constraints.

To give you some ideas about how plain text can be best formatted for readability, we’ve gone looking for some examples of well designed plain text, and then created some simple text templates from them.

Our inspiration (and permission) came from 37Signals, Freshbooks and Good Experience, who all have excellent newsletters that we can personally recommend.

Next time you are faced with that empty text field, just copy and paste a template and fill in the sections. If you already do a great job of text formatting, we’d love to hear about it too. Would it make it easier for you if you always started with the plain text from your last newsletter for that client? Let us know with a comment below.