Blog

A week or two back we had a copy of SitePoint's new Email Marketing Kit delivered and I was very pleasantly surprised when I opened the box. The kit is written by Jeanne Jennings, an industry veteran who has been pumping out fantastic articles on email marketing for years, many of which I've linked to from this blog.

The first thing that caught me was the sheer size and quality of the kit. Instead of the cheaply bound "printed e-books" I'm used to, this thing comes in a nice hardcover binder with tabs, 320 pages of great content and a bonus CD.

After spending the weekend having a closer look though, the most impressive part of the kit is just how practical it is. Instead of bland guidelines and theoretical how-to's, Jeanne provides real-world examples to back up all of her arguments. The kit covers just about everything you'll need to know about email marketing in exquisite detail - from strategy to design, delivery, reporting and everything in between.

The kit also includes a CD loaded with goodies, such as:

• An email production brief and strategy template
• Reporting and strategy worksheets
• Email templates and examples of good and bad email design
• Email proofing and QA document

It's very rare that we recommend something like this in our blog, but I was extremely impressed with the kit and think it's something most, if not all our customers will get a lot of value out of. The kit costs US$197, but Sitepoint also offer a nice money back guarantee if you don't find it useful.