The 7 deadly sins of email marketing

By David Greiner

March 28, 2007

24 Comments

I just caught a great article over at Digital Web called The Seven Deadly Sins of Email Marketing Management by Véro S. Pepperrell. She does a great job of highlighting some of the big no-no's in email marketing today. Fortunately we take care of sins 3 and 4 for you automatically, but some of the others definitely need your attention.

Out of all the advice though, it was the closer that grabbed me. It seems obvious on first read, but week after week and template after template, it can get easy to become complacent about email marketing.

The bottom line is, be passionate. Don’t do a half-assed job: Write great content, manage your list well, and the results you’ll get will be both rewarding and motivating. Relationship management is all about common sense and respect, so take a step back if you’re unsure, and treat customers how you’d like to be treated.

Maybe it's time to take that step back from what you're doing, look around for some inspiration, and try a few new things your subscribers will love.

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24 Comments

  1. Alan Hume
    March 28, 2007 1:01pm

    Interesting piece!  You should share it on Dot Email http://www.dotemail.com

    It’s a free online email marketing community.

    Alan H.

  2. brad lee
    April 5, 2007 5:49am

    I really think most list emailers do a half ass job now. They know how to build a list but that is were it ends. I don’t mind getting a sales pitch thrown in with decent content, but most ezines have turned into nothing but pitch after pich with no content.

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