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I just checked out the results of an interesting study by Epsilon Interactive on the impact image blocking is having on email users today. We’ve written about the best approaches to working with image blocking before, but I though these stats would interest some of you:

69% of email users know how to activate suppressed images, and 57% at least sometimes activate images in promotional messages from senders they buy from or have accounts with, or from senders to whom they’ve given their permission to send them email.

Good to know a large portion of email users are aware of this, but 30% of your recipients who don’t even know your images are missing is still a pretty concerning number. To me this only echoes the importance of ensuring your email looks good and is still completely functional even with images disabled.

I’d also recommended checking out Mark Wyner’s very handy technique for making the most out of this situation and by displaying fully styled fallback text when images are not visible.