We’ve just given your campaign reports a little more jazz by including a new overlay view, displaying the number of clicks that each of the links in your newsletter received. If you’ve struggled to determine the most popular links in your newsletter, well voila! We’ve made it easy by pasting easy to understand click stats over a preview of the HTML version of your campaign. This report is available in your account now, even for campaigns you’ve sent in the past.
Using the new report, it’s super-easy to see exactly which links in your newsletter received the lion’s share of clicks. Not only do we display the percentage of unique clicks that were due to that link, but what that percentage equals in terms of unique clicks. For our template tags like “Forward to a Friend” and “Unsubscribe”, we display the absolute number of folks who clicked on the link.
While the existing Link Activity Report gives a nice overview of how popular a particular URL is in your email, it only told half the story. For example, here’s a sample of the report from a recent newsletter we sent.
What this report doesn’t show you is that I actually had 3 different links to the email design gallery in my newsletter. Sure, the sum total gives me a great idea how popular the gallery is, but I have no way of knowing which links in particular were being clicked. With the new overlay, it’s case closed:
I’ve got to be honest, the results were very surprising. The small text link add the end of the long description received more than twice the number of clicks that the large title did, and more than 4 times the number of clicks on the image. Sure, image blocking would have played a part in this, but I still couldn’t believe just how popular these small text links were in comparison.
This gives me loads of design ideas to try in our next newsletter, and also tells me it’s time to start focusing more on the copywriting of these text links. Insight that was never available with the previous Link Activity Report.
Here’s hoping the new report will inspire you to see what’s working in your emails with greater detail, or try tests that you wouldn’t have otherwise been able to give a go. Or, it might even be just the ammo you need to convince your clients that certain bits of their newsletter should be tweaked, highlighted, or dropped altogether!
This view is available in your account now, so swing on over and give it a look. Let us know if there’s anything we can do to improve it, as well - we’re always open to suggestions and ideas for future updates. This is just one of a grab-bag of improvements that we’re set to announce in the coming weeks, so stay tuned to this blog and our tweets for more exciting announcements.
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