You asked. Twitter listened.

If you're a diligent reader of this blog, you may have remembered our earlier post, 'Twitter’s email notifications need a 5-minute mobile makeover'. In the aftermath, hundreds of folks like yourself lobbied Twitter to make their notifications more mobile friendly, using a simple fix we outlined.

As it turns out, they listened.

If you've viewed Twitter email notifications on a mobile device recently, you may have noticed that alongside their new branding, they've gone for a much more mobile-friendly format. Changes included upping the font size, hiding not-so-critical text and making the 'Reply to...' unmissable. They've even switched the orientation of their Twitter ribbon to make for a more balanced design - from left on the desktop, to right on small screens.

After the redesign

A huge thanks to the Twitter team for listening to what we all had to say, not to mention, working these changes so elegantly into their rebranded emails.

Posted by Ros Hodgekiss


  • Eyal B
    29th June

    wow They’ve really listened !


    Love it!

  • Ron Stauffer
    10th July

    How funny. I did notice that all of a sudden the emails I got from Twitter looked much better. I love how you clearly outlined the problem, your solution to the problem, and then gave people an opportunity to share the idea with Twitter. Great job, CM!

  • Jarrod
    12th July

    Haha, nice job. It’s about time!

  • Shana H.
    25th July

    Hi you have a lot of great advice and I’ve used your site as a reference many times (saved me!). But I sent your template to myself through a mail server and your mobile changes are not working at all. On my iPhone 4 it’s just the regular desktop version squished into half the screen. I have found this issue not only with your example but with the few other top and current references I have found. There still seems to be some mysterious “trick” out there that I haven’t been able to find to properly scale and render for the mobile device. Is there an update missing from the template? Thanks for sharing your knowledge I’ve learned a lot.

  • Ros Hodgekiss
    26th July

    Hey there Shana, I responded to your comment on our other blog post with some advice on how to get your design working. By all means get in touch with our team if you still have no luck with it :)

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