Introducing New Subscriber Notifications
A person subscribing to your list is one of the greatest compliments a business can get. In many cases, it's more important than that person buying something from you. A purchase can be a fleeting, one-off event. Someone going out of their way to hand you their personal details and saying "I want to keep hearing from you" can be a much more meaningful commitment, and opportunity. Today we released an exciting new feature that helps you better connect with these important people.
Subscriber Notifications provide a beautiful, flexible new way to keep up with the people joining your subscriber lists. We've given you and every person in your account complete control over what details you'd like to know about and when.
Instant Notifications
If you're interested in learning everything you can about each person that joins your list, you're going to love our instant notifications. You can activate them on a list-by-list basis, and every time someone signs up, we'll send you something like this...
A sample instant notification with custom fields
Each email will include all the data they might have supplied when subscribing. Plus, we'll show you exactly where they subscribed from and if available, what they look like. It's amazing how quickly this turns them into a real person instead of just another email address. These notifications can be set on a list-by-list basis, so you're only updated instantly when you need to be.
Daily, Weekly or Monthly Summaries
As well as instant notifications, you can also choose a daily, weekly or monthly summary that gives an overview of all the new subscribers across every list. We'll show you where they're from, which lists they've been added to and even pull out a few friendly faces.
A sample monthly summary showing new subscribers across multiple lists
How to turn notifications on
This feature is now live and available for all customers. You'll notice a new option in the sidebar of "Lists & Subscribers" like this...
From there you can select any lists you'd like instant updates for, and if you'd like to receive a daily, weekly or monthly summary across all of your lists.
Just like every email you send with Campaign Monitor, each notification will support a single click to turn notifications off, or change your preferences.
Private label notifications for your clients
First things first, notifications will not be turned on by default for you or your existing clients. But, if your clients would find these notifications useful, they can easily activate them from their own accounts and we'll send them a version that respects any branding you've made to your own account. As always, there won't be any mention of Campaign Monitor.
Here's how it might look if your company is called ABC Widgets...
These notifications are set on a per-person basis. As long as a client has permission to manage their own subscribers, they can head into their notification preferences and choose the types of updates that suit them. Please also note that while notifications are off for all existing people in each client, any new people that are added in the future with "Manage Subscribers" permission will have a weekly summary turned on by default, which they can change at any time.
A focus on the right people
One final point worth mentioning, these notifications are all about organic subscribers joining your lists. This means we won't notify you about subscribers you manually import yourself, only those that join from your subscribe forms, an integration you might have set up, Enlist or the API.
We're really happy to get this one out the door, it's something we've seen a lot of requests for over the years. A big thanks to everyone who got in touch and requested this - your feedback is what fuels these kinds of improvements. We've got another exciting subscriber related announcement coming in the next couple of days, so stay tuned for all the details soon.
19th February
This looks amazing! Nice work.
19th February
Neat work Adham! Keep it up.
19th February
Nice, love this new feature and excited to test it out with some clients. Thanks CM!
19th February
Will this work with Segments of a list in future?
19th February
Great features! Thanks a lot CM.
19th February
Thanks for the great comments guys. Kevin, right now this is purely based on lists, but if the demand is there I can see how it might be useful to only be notified when that subscriber is in a specific segment. Thanks for the suggestion.
20th February
Love this, helps makes your subscribers real and not just a no. count. I’ve gone for weekly updates, looking forward to checking it out next Monday!
20th February
Nice update. I get asked about this feature a lot.
20th February
Love this. We use campaign monitor for various different audiences and demographics and this will let me keep track of the kind of people signing up for each of my lists!
Yay.
20th February
This looks lovely, it would be great to be able to get notifications for just one list. Looking at it now it seems to be per account?
20th February
Hey Samantha. Right now, instant notifications are based on specific lists, but you’re right, summary emails will cover all the lists for each client in your account.
The good news is that these summary emails still show you exactly how many subscribers were added to each list in that time frame, so essentially, you’re still getting the exact information you’re after, only you’re getting that information across all lists.
20th February
David et al, you are an inspired bunch. Keep it up.
20th February
Must echo previous comments. Great functionality, and gorgeous design, as ever.
Is there a way to specify an email address, per list. Or do these go to an administrator.
21st February
Of all the cool and awesome things you do that keep improving your cool and awesome software, this might be my absolute favorite. This will add such a fantastic new layer of tangible value for all my clients. Thank you Campaign Monitor Team!
21st February
oh my goodness! wonderful!!!
+ yes, i have the same question as adrian about specifying an address.
possible?
21st February
Adrian and hdpl, you’ll be pleased to know that notifications work on a per user basis, so you can set your own notifications, and any other administrators, or people within a client, can set their own too.
22nd February
This looks brilliant. Where do you get the subscriber’s image from?
22nd February
Hi Matt, thank you! Like with our social sharing reports, the subscriber images are sourced from Gravatar. Hope that helps!
22nd February
Hi
if you are using wufoo forms aswell will this affect the current setup? of just send another email to you?
22nd February
Umm this is pure amazingness!
5th March
One issue I just encountered with the notification emails is that they aren’t descriptive enough. I signed up to receive notifications for several clients but the emails don’t indicate which client they are for - they only include the name of the subscriber list.
6th March
Tim - If you already have new subscriber notifications setup through Wufoo and are also receiving instant notifications via the app, then you will receive two notifications. Sorry about this, but we can’t turn off things on the Wufoo end :)
Jason - This is great feedback, thank you! We’ll certainly look into adding this detail to our instant notifications. Note that our daily summaries do include client name.
5th April
I enabled weekly summary notifications a few weeks ago but I haven’t yet received any. Am I missing something?
5th April
Hi Rhydian, that’s curious - everything looks a-ok in your account, so my first guess is that you may have not received new subscribers prior to this week’s summary cycle. If you don’t get the next notification on Monday, kindly get in touch with our team and we’ll happily look into what may have happened here.