While many of the great resources we feature here are either created by, or inspired by our customers, the "Pocket Guide to HTML Email" by Five Simple Steps has really ratcheted things up a notch. Authored by cool customer Andy Croll, it's a great primer to email marketing, by someone who has used the tools, done the hard yards and now has plenty to share with all of us.
For those just dabbling with HTML email, or needing a few bite-sized lessons for the train ride to work, this Pocket Guide makes for easy, entertaining and concise reading, for about the same price as a cup of coffee (£2). As well as a lot of the stuff we like to wax lyrical about (eg. email design and code), the Pocket Guide also covers topics like transactional email and copywriting; if you're developing a comprehensive email and content strategy, this is a great place to start.
It's evident from reading both Andy's blog and the Pocket Guide that email campaigns, like the one we featured in our gallery for his company, ImpulseFlyer, are moving parts in a grander, more detailed marketing plan. That said, the Pocket Guide remains a high-level primer, the rendezvous point for a grand adventure ahead. If you enjoy where his whimsical narrative takes you, then there's plenty to further your email marketing knowledge in our free guides, including titles on planning email campaigns, optimizing for mobile devices and more.
The Pocket Guide to HTML Email is available as a digital download (PDF, EPUB & MOBI) from Five Simple Steps. To find out more about what's inside, swing by their site.
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