Getting a grasp on both email marketing fundamentals and advanced techniques? Have clients that need a comprehensive guide to sending campaigns? "Modern HTML Email" by Jason Rodriguez has been written with both scenarios in mind. Even better - it's now available as an oh-so-handy PDF, or in paperback form.
For the last few months, Jason has been working tirelessly on Modern HTML Email, packaging the lessons he’s learned while working on major email marketing campaigns into a form which will benefit designers and marketers alike. From designing and coding emails from the ground up to responsive techniques and email client testing, you'll find a chapter - or twelve - that will not only help improve your designs but allow you to offer a pretty solid critique next time someone runs a campaign past you. Modern HTML Email also comes with numerous examples and a starter email template for good measure, so you can see the lessons in action and create your own original (not to mention, Outlook-proof) designs.
More than ever, there are great email marketing resources available to the community - and at 112 pages, Modern HTML Email has gone to great lengths to ensure that there is no lack of comprehensive commentary on designing and coding emails. To find out more and download a sample, swing by the Modern HTML Email site.
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