Enlist tip: Use Guided Access on your iPad to keep new subscribers on task

Using our app to transform your iPad into a beautiful subscribe form? We show you how to lock down your device, so users don’t accidentally leave the signup screen. Read on for this, plus some more good news for our agency and reseller friends!

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Are landing pages letting down your email campaigns?

So, you’ve got a very mobile-friendly template. But what are your subscribers up against when they click through? We look at how giving your landing pages some love can immediately increase conversions.

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Collect email subscribers via your videos with Wistia

If you’re in the business of creating compelling video content, then put it to work collecting signups with Turnstile, Wistia’s new subscribe form integration with Campaign Monitor

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Outlook.com drops margin and float support entirely

While margin has always been on shaky ground in Outlook.com/Hotmail, having such a popular email client drop support for this CSS property and its variants is sure to put a few noses (and HTML emails) out of joint.

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Adding bulletproof background images and buttons to your email newsletters

Wish there was an easy way to get background images to display in Outlook, Gmail and other email clients, without having to write and test oodles of finicky VML code? Stig’s emailbg.net and emailbtn.net are what your newsletters need.

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Mobile device ergonomics and links in email newsletters

Is there an ‘ideal’ place to add links when designing and optimizing your newsletters for mobile devices? We look at how lessons learnt from a recent study on responsive navigation can be applied to email marketing.

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Audio in email newsletters - are there really sound uses for it?

Is mixing music and email such a bad idea? Here’s how you can add your device’s audio player to an email and provide a fallback… With the expectation that you’ll use this knowledge for good, not evil!

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Using web fonts in email

Ever wanted to use a specific typeface for headings and other specially-styled text? Bored of the usual choice between Arial, Verdana and Times when designing for email? Well, now you can add web fonts to your arsenal. Here’s how to get started with using them, plus information on web font support across the most popular email clients.

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Email newsletter truncation in iOS Mail

Have you had your email newsletters truncated when viewed on an iPhone? We look at the causes of this common issue and what you can do to prevent your messages from being cut off in the future.

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Do ‘My email address has changed’ autoreplies give you permission to send?

Straight after a send, you’ve likely seen a few automated replies, like “I’ve changed my email address to me@newdomain.com. Please update your address books”. However, is this really a call for you to update your records… And should you? We’d love to hear your opinion.

Read this post Posted by Ros Hodgekiss - 14 Comments
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