FontShop

What do you do?

FontShop is the largest independent retailer of quality typefaces for print, web, and mobile. With over 150,000 fonts from dozens of foundries, tools for designers such as the free Adobe Photoshop Plugin, the FontBook app for iPad and education resources, Fontshop is the best online resource for the type curious to the font fetishist.

How do you use email for your business?

Our customers are hungry for news, inspiration and education. We use email to establish a multi-touch communications program to deepen relationships and drive revenue from our 250K subscriber base including our example-rich twice-monthly newsletter highlighting new product additions, website features, and musings.

Our email communications supplement our social media presence by allowing us to provide greater detail and tailored communication for specific audiences. Whether its to customers, industry media or attendees of our design conferences, email allows us to make our messaging more meaningful, beautiful, and effective.

Why use Campaign Monitor?

Design flexibility is critical to the success of our programs and Campaign Monitors commitment to providing an easy-to-use platform for design and marketing professionals has been essential. Paired with powerful tools that make it easy to segment audiences, establish triggered and ad-hoc programs, test campaigns, optimize deliverability, and track success, the Campaign Monitor service scales with our needs.

Credits Main Image: Gordon Black by Letterbox


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