Gallery

Whilst this campaign for Statusboard by Supersteil is image heavy, it’s still a pretty effective campaign. The most important detail, being the date and time of an upcoming maintenance period, are still set out in text, so any email clients with the images disabled will still display this important information. I really like the idea of the letter within the envelope, it’s really clever thinking - click on the preview above to see it in all its glory.

A couple of points that I would recommend:

• The text in the footer should really be a lighter colour to have more contrast with the background colour. Which includes the important unsubscribe link!
• The white background colour of the main text area doesn’t quite match the images above and below it. Adding a background colour that is a close match or a background image would have just completed this.

That said, it’s still a great looking and fun template for such an announcement.

Perfect for those ready to set out to explore the world, we’re sure that the nomad newsletter by Atlas Travel is a most welcome addition to its subscribers’ inboxes.

I quite liked the header area, not too crowded and just the right amount of information for readers to become familiar with the sender without needing to scroll down. Another aspect that gets the nod is the distinct division of articles. Simple but effective, the warm grey blocks assist the photographs in really standing out.

Lastly, the alternative sections such as the giveaway and start packing areas are pleasant to look at, with their textured feel, however for the giveaway, text would have made for a better reading experience instead of an image that won’t always load by default. Overall, a great design by the team at Rocketspark.

Combine bold and simple typography, with a monochromatic color scheme in just the right hue of red mauve, and you have this cracker of an email. Designer Justin Veiga has put a lot of personality into this email for Chef Anahita, while delivering a newsletter that’s sure to stand out (and display nicely) in any inbox. In fact, you could turn off all images and not miss the message (or Chef Anahita’s tasty lunchtime treats).

To avoid being mistaken for a phisher we’d just recommend labeling that Facebook Page link with something other than the URL. But apart from that, this is really an email that ticks all the boxes for a successful design.

With its chirpy illustrations, and presentations of select delectable stallholders, this newsletter by Tonto Digital makes me feel like I’m already at the Harvest ‘n’ Graze Festival.

The essential ticket details are given a prominent placement at the top of the sidebar, but for subscribers opening the email without images enabled, we’d love to see a text link to online booking too.

Perth residents should appreciate this pretty email with links to fun sites all over their lovable city. There’s no ‘be there or be square’ snobbery here, just a casual crafty feel to this 2-column layout. People always on-the-go who don’t have time to read their email will be thankful that it isn’t text heavy; scanning is easy because it highlights things to do and see with short phrases and bold links.

Design Fuller created the design, while Spoon5 helped to bring it to life in HTML. I wish they’d make one for my city too!

You could say lots about the sheer beauty of this email for Royal Mail Hotel by SASI Marketing Group. But what I really like about it, is how each of the swell looking heading images is accompanied by a text based subheading, in case of blockage.

The subscriber offer teaser in the header is smart too, with an anchor link to full details further down the email.

Where did the year go? Movember (the month formally known as November) is upon us again, which means it’s time for top lips to say "No" to razors in the name of supporting men’s health. This fantastic email is certainly an eye catcher and was designed by Canadian Movember advocates, FlyByWire.

The limited colors make the overall appearance impressively sharp and handsomely masculine with a design that degrades well in cases where background images are not supported, or images not loaded at all.

We spotted this email for Le Cordon Bleu New Zealand and instantly fell in love with the simplistic nature of the lightweight design. It’s mostly text, aside from the subtle images throughout the body and background that compliment the easy-reading nature of the invitation. A suggestion would be to add alt text for the header image, incase it doesn’t load, but aside from that, a simplistic, effective design.

Editor’s note: This email also represents a gentler time. After New Zealand’s triumph over France during the recent Rugby World Cup, I don’t expect the French will have our neighbours over for dinner any time soon!

I admit it, I’m a sucker for companies that care about feedback. Here at Campaign Monitor, our customer’s opinions matter and I always stop and take notice when I see the same attitude from other companies, it says something about them. It doesn’t hurt when it comes in a nicely designed package either!

The design for City Farmers by the Perth-based crew at Generator is subtle without images, but really holds together which is the important thing. I would have preferred that the click here link be text, though, so that nothing is lost in those image off situations.

One thing that isn’t visible in the gallery view is the clever use of personalization. It isn’t just the typical use of a name (though that’s there), but they’re also reminding them of the specific store they shopped at and on what day. It reminds the subscribers and will help to get the best feedback possible.

‘Fanciful’ comes to mind when I see this campaign. Who knew putting big red lips on a suit-wearing buffalo could make a campaign so fun?!

Seriously, though, this design isn’t just cute, it’s smart too. The team at Morph went to lengths to use text wherever possible (which we can’t encourage enough) and the content is exceptionally well organized. Eye-pleasing colors are used to highlight the main sections and the ‘click here’ links stand out, while not distracting from flow of reading.

Three cheers for a campaign that’s not only visually delightful, but fills you with an eagerness to read it!