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Here’s a great example of what can be done if you use an email template as a starting point for your own campaigns. The folks at Postbox transformed our ‘Sample Template’ into this impossibly-clean design; a gorgeous marketing piece that also reinforces their own website branding.

It’s great to see that the same attention to detail that has been put into their app has also been extended to their email updates. All ‘round, a great email to receive in any email client, from a top notch email client at that.

This fresh and friendly design by the multi-talented team at MyFan feels a lot more personal than the typical corporate newsletter. The illustrated arrows and casual font work well and because the campaign is using actual text it still works if the images don’t load.

We also appreciate the clear reminder about the new company name, something that can lead to complaints and confusion if not handled well. Read our blog post for more advice on how to handle name changes too.

Elusive and minimalist can be used to describe this template from ALSOKNOWNAS. Using a simple monochromatic colour palette (primarily shades of grey and black), it sparingly uses color to boldly highlight parts of the newsletter against its concrete-grey background color. The use of crisp monospace fonts gives it an industrial look, which thankfully isn’t difficult to read on both regular monitors and mobile devices.

Overall, this is a really simple and effective template, with attitude that’s as solid as the one-column template itself. You can’t help but wonder about the seemingly-intential typo in the header - but perhaps that’s what they were hoping for.

Part of the reason this stylish, minimalist newsletter from design agency Naughty Fish looks so good is because of the impressive images they’ve added into their campaign. Paired with a deceptively simple layout, this newsletter does a great job at showcasing their amazing work, while not slipping into the territory of being an ‘image heavy’ campaign.

I must admit, I’m also a sucker for typography and the subtle use of colour, and this is another thing Naughty Fish do well here; Georgia is the perfect font for this ‘magazine’ styled design, and I love the way they’ve highlighted their table of contents in the left-hand column using a cool blue, then have highlighted their subscriber links and contact details just below this using a dusky orange.

All-in-all an impressive and pixel perfect campaign which I suspect would look just as good in Outlook 2007 as it would in Apple Mail.

This is one of those emails where the first thing I thought was “I wish I’d designed that.” I’m a big fan of bringing the opening paragraph right up to the top along with the branding. It’s clear who the email is from, but Different Projects displays some humility and immediately delivers what’s important to the recipients.

My favorite part? Look at the fun way the text boxes overlap and interact with the images, all accomplished with clever, email-friendly tables. Lots of white space, clean, consistently branded with their website, all around a fine fine job.

Whilst this campaign for Statusboard by Supersteil is image heavy, it’s still a pretty effective campaign. The most important detail, being the date and time of an upcoming maintenance period, are still set out in text, so any email clients with the images disabled will still display this important information. I really like the idea of the letter within the envelope, it’s really clever thinking - click on the preview above to see it in all its glory.

A couple of points that I would recommend:

• The text in the footer should really be a lighter colour to have more contrast with the background colour. Which includes the important unsubscribe link!
• The white background colour of the main text area doesn’t quite match the images above and below it. Adding a background colour that is a close match or a background image would have just completed this.

That said, it’s still a great looking and fun template for such an announcement.

Perfect for those ready to set out to explore the world, we’re sure that the nomad newsletter by Atlas Travel is a most welcome addition to its subscribers’ inboxes.

I quite liked the header area, not too crowded and just the right amount of information for readers to become familiar with the sender without needing to scroll down. Another aspect that gets the nod is the distinct division of articles. Simple but effective, the warm grey blocks assist the photographs in really standing out.

Lastly, the alternative sections such as the giveaway and start packing areas are pleasant to look at, with their textured feel, however for the giveaway, text would have made for a better reading experience instead of an image that won’t always load by default. Overall, a great design by the team at Rocketspark.

Combine bold and simple typography, with a monochromatic color scheme in just the right hue of red mauve, and you have this cracker of an email. Designer Justin Veiga has put a lot of personality into this email for Chef Anahita, while delivering a newsletter that’s sure to stand out (and display nicely) in any inbox. In fact, you could turn off all images and not miss the message (or Chef Anahita’s tasty lunchtime treats).

To avoid being mistaken for a phisher we’d just recommend labeling that Facebook Page link with something other than the URL. But apart from that, this is really an email that ticks all the boxes for a successful design.

With its chirpy illustrations, and presentations of select delectable stallholders, this newsletter by Tonto Digital makes me feel like I’m already at the Harvest ‘n’ Graze Festival.

The essential ticket details are given a prominent placement at the top of the sidebar, but for subscribers opening the email without images enabled, we’d love to see a text link to online booking too.

Perth residents should appreciate this pretty email with links to fun sites all over their lovable city. There’s no ‘be there or be square’ snobbery here, just a casual crafty feel to this 2-column layout. People always on-the-go who don’t have time to read their email will be thankful that it isn’t text heavy; scanning is easy because it highlights things to do and see with short phrases and bold links.

Design Fuller created the design, while Spoon5 helped to bring it to life in HTML. I wish they’d make one for my city too!