Gallery

In the Kitchen Monthly Newsletter

By David Greiner

August 10, 2006

1 Comment

Designed by Rick Hawkins

We liked the simplicity in this monthly newsletter sent by California based Paulding & Company.

While the email looks great, is consistent with their web site has minimal use of images, it's the great copy and personal tone of the email that I loved most.

Many of use are so focused on getting the email design right, testing it, ensuring deliverability, etc that we can forget to focus on the most important thing - engaging content. Kudos to the designer, Rick Hawkins for getting right in this and every other issue of In the Kitchen they've sent through Campaign Monitor.

Posted in: Two column, Newsletter

Tightsplease Newsletter

By David Greiner

August 09, 2006

0 Comments

Designed by Simon Young

Today we're also highlighting a cool fortnightly newsletter sent by Birmingham based Tightsplease.

The email includes a number of product highlights, their latest specials and the chance to win a holiday. We liked the blue framing to visually separate each main section of the email.

In a perfect world, the top of the email could possibly use more text content such as a summary of the newsletter and the name of the company to encourage recipients to read more from the preview pane with images disabled.

Posted in: One column, Newsletter

The Dish on Fish

By David Greiner

August 09, 2006

3 Comments

Designed by Jon Betts

The Dish on Fish is a nice and simple monthly newsletter sent for the US National Fisheries Institute.

The email contains a delicious sample recipe and some interesting seafood trivia and cooking tips perfect for their subscribers. Our only complaint is that the calls-to-action in the email, such as links to view the full recipe or forward the email to a friend, are image based. Because of this, any recipients with images disabled would be much less inclined to click those links. We've written more about the importance of this in the past.

The most important aspect of any email newsletter however is the quality of the content - and they've certainly got that one covered.

Posted in: Three column, Newsletter

Zeroing In

By David Greiner

August 07, 2006

1 Comment

Designed by Ray Stone

Who would have thought the monthly newsletter for a waste management board could look so good? This inaugural email design sent for the Waste Management Board of Western Australia is another great gallery example on getting the basics right.

The link to a web version and table of contents are in a great spot and all the important content is text-based. We also loved the idea of using a contrasting background color to highlight separate initiatives towards the bottom of the email.

The designer has also done a great job building expectations for the second issue of the newsletter by letting readers know they should expect it in two months time.

Posted in: Two column, Newsletter

Lucky Oliver Monthly Newsletter

By David Greiner

August 02, 2006

1 Comment

Designed by Bryan Zmijewski

We're definitely fans of this great looking monthly newsletter by LuckyOliver - a community of photographers, designers and artists who buy and sell photos. What a cool concept.

The email design does so many things right, including the prominent in this issue summary at the top for preview panes, scannable feature stories and minimal use of images. To wrap things up, the content is fantastic and super relevant to their subscribers.

We also loved the idea of the "don't tell me show me" section on the right which provides a quick list of external links mentioned in the newsletter. A great solution for their busier recipients.

Posted in: Two column, Newsletter

Fantesca Spring Newsletter

By David Greiner

July 19, 2006

1 Comment

Designed by Tom Carmony

This great seasonal email newsletter from California based Fantesca Spring Estate and Winery was sent using Campaign Monitor recently.

The design follows the classic 2 column approach to an email newsletter dividing the main stories of interest from supplementary content like events and other promotions. The newsletter copy also has a great personal tone to it and is full of great content for their wine loving customers.

Posted in: Two column, Newsletter

About.com Interactive Report

By David Greiner

July 14, 2006

1 Comment

Designed by Katie Schmidt

We liked this report style email from About.com discussing the recent action on the site and other trends their recipients might be interested in.

This design is the perfect candidate for adopting Mark Wyner's awesome technique to display a nicely formatted text-based headline when images are disabled - replaced with the image based version if images are switched on. The best of both worlds.

Posted in: One column, Newsletter

Creative Entrepreneurs Club Announcement

By David Greiner

July 10, 2006

0 Comments

Designed by David Kelly

oday we're featuring a nice example an email announcement for the launch of the Glasgow based Creative Entrepreneurs Club.

We especially liked the footer content that gives every recipient an explanation about how the CEC got their details and why they're contacting them. This is often the missing but all-important ingredient in a lot of emails I see these days.

That single line can remind the recipient when they provided their details and go a long way towards reducing the chance of spam complaints if you haven't send to those subscribers in a while.

Posted in: One column, Newsletter

Olive Newsletter

By David Greiner

July 07, 2006

0 Comments

Designed by Olive

In our recent email design guidelines, we recommended trying to include a good overview of the contents of your email at the top and preferably top-left of your design.

The Olive Press, by Texas based Olive Design is a perfect example of this technique. It doesn't matter if their recipients are seeing the complete mail or just a snippet in a preview pane, listing the table of contents in this position makes it easy to decide if an email is worth opening.

The only challenge from there is ensuring your content is interesting enough to get the readers attention. Something the Olive Press clearly doesn't have a problem doing. This is a great example for other designers on keeping your services and expertise fresh in the minds of your clients.

Posted in: Two column, Newsletter

WWF Futuremakers

By David Greiner

July 04, 2006

3 Comments

Designed by Massive Interactive

The great emails for great causes just keep on coming! Today we're featuring a monthly newsletter sent by WWF Australia called Futuremakers.

The visual separation of each main section with a different background color makes the email very easy to scan. Subtle decorative elements such as the curved corners and worn section edges finish everything off. It's also nice to see the all-important reminder about why the recipient is receiving the email in the footer.

Finally and most importantly, the content is interesting and very relevant to their subscribers.

Posted in: Two column, Newsletter