Gallery

37signals Live

By Mathew Patterson

December 08, 2008

0 Comments

Designed by Jamie Dihiansan

Today's gallery entry is from 37signals, promoting their Live chats. The design is visually quite striking, certainly bolder in tone than their typical web page, although still using very few images or colours. We love the huge, clear promotion of the core content, the date and time of the next live chat.

The summary of what the event is "Ask 37signals questions and we’ll answer live on video" is also prominent, and a nice way to remind people who may have signed up some time ago. This design is an indication of more great design to come from Jamie.

If you're interested, you can catch the archive of this show over at Justin.tv.

Posted in: One column, Announcement

Horizon Organic

By David Greiner

December 05, 2008

1 Comment

Designed by Crispin Porter + Bogusky

This great little two column Thanksgiving email sent by Boulder based Horizon Organic caught our eye recently. They do a great job of mixing original and targeted content with related products and a compelling coupon offer. No wonder their click rate is closing in on an impressive 40%.

We also loved the great forward to a friend promo at the bottom of the right column encouraging their subscribers to "Share the Love Sustainably" and mentioning that email uses a fraction of the resources of traditional mail. Indeed.

Posted in: One column, Announcement

AKAR

By David Greiner

November 08, 2008

1 Comment

Designed by AKAR Architecture and Design

The lovely colors and stunning imagery were the first thing that caught our eye when we saw this design. But it goes beyond that, the layout is wonderfully balanced with the images alternating sides as you scroll down which allows each artist's work to stand out on its own. The consistent styling of each section gives a sense of continuity to the whole design.

The content is well designed, too. The whole email leads off with a simply stated announcement. The recipient will have to read no further to get the most important piece of information the email has to offer. From there it launches into details of the featured artists and other inviting information such as a link to their online shop and current specials. All in all the content seems perfectly prioritized.

Posted in: One column, Announcement

LOG.TV

By David Greiner

November 06, 2008

1 Comment

Designed by LOG.TV

Wonderful retro imagery and bold oranges dominate this graphically-geared email. Our favorite part is the TV power cord looping through the entire email which invites you to scroll down for more and literally ties the whole thing together. All these different elements work together to create a fun and catchy design that doesn't seem to take itself too seriously.

One gentle suggestion would be to convert the multi-colored list of features in the middle of the email from image-only to text plus background color.

Posted in: One column, Announcement

Eerograms

By Mathew Patterson

October 31, 2008

1 Comment

Designed by RESPONSE

At first glance this email looks like one giant image, but in fact all the content is in real text. The big image is striking, but also downloads quickly as a black and white photo.

Take a look at the prominent forward to friend link, and the instructions on how people can sign up to the list. A good looking email that takes a different approach to most!

Posted in: One column, Newsletter

Next Generation Arts

By Mathew Patterson

October 29, 2008

0 Comments

Designed by Layer One Media

Sometimes the simplest design can be the perfect design for email. The rich colors combined with a wide, open layout make this newsletter very readable.

The few images are not essential, but are enough to make the design look complete and thought through. We also liked the mini site navigation elements at the top right.

Posted in: One column, Newsletter

EpikOne - Get Optimized

By Mathew Patterson

October 28, 2008

0 Comments

Designed by Christian LePage

This newsletter opens with a promise of "updates on EpikOne along with insights into online marketing, web analytics and testing". We really liked the super clear permission reminder, and newsletter explanation for this first edition.

There is a lot of content in this email, but it is well structured and not overwhelming. A nice design touch is the contact details which look notched into the main content.

Posted in: Two column, Newsletter

The Studio at Grayrock

By Mathew Patterson

October 27, 2008

3 Comments

Designed by The Studio at Grayrock

Today's gallery entry is a great implementation of an RSVP invitation style email with Campaign Monitor.

Notice how the top of the email is all text, and the real graphic impact is reserved for the bottom. So if images don't load, the message is still clear. If they do, then the reader is left with the full imagery of the sender. Really nice work.

Posted in: One column, Invitation

Rock, Paper, Scissors

By Diana Potter

October 17, 2008

0 Comments

Designed by Rock, Paper, Scissors

Check out this clean fun design from Rock, Paper, Scissors. We love how everything flows with abundant whitespace giving it a clear and simple aesthetic. Choosing smaller blurbs and linking to their website to read more is a great call to action and really helps keep their newsletter simple and easy to read.

Our only suggestions would be to add a permission reminder and to convert the section headings to text rather than images.

Posted in: One column, Newsletter

Groove Commerce

By Diana Potter

October 16, 2008

0 Comments

Designed by Groove Commerce

From Baltimore, Maryland based Groove Commerce comes this cleanly designed simple newsletter. We especially loved the varying background colors throughout, they do a fabulous job of setting off certain parts of the content.

Our only suggestion for change would be to convert the visit site links to text rather than using images, in case images are disabled.

Posted in: One column, Newsletter