Published August 16, 2005
Designed by Adam Knowles
Today we're featuring a great looking email campaign from the folks at UK based Connectpoint Advertising.
The newsletter features all of the creative ingredients for a successful email. Short, concise text. Check. Bullet points where possible. Check. Clear call to action. Double check. Bundle all of this into a great looking design and you're clearly on to a winner.
I know where I'd like to be heading for a weekend some time soon.
Posted in: Two column, Announcement
Published August 01, 2005
Designed by Coudal Partners
We love the simple, elegant email newsletter designs that the Coudal Partners team have been sending through Campaign Monitor of late.
Each issue is a great example of how professional AND easy to read an imageless and tableless email can look. Make sure you check out their studio and Jewelboxing newsletter as well.
Great job guys!
Posted in: One column, Newsletter
Published August 01, 2005
Designed by David Ditges
Dave Ditges uses an email newsletter to keep his readers in the loop each month about his latest experiences as a missionary in South Africa.
I like how Dave goes to extra lengths to encourage his recipients to add him to their address book by linking to a full explanation of why it's such a good idea.
Posted in: Two column, Newsletter
Published July 14, 2005
Designed by Grip Technology
The team from Grip Technology have been at it again, this time with a nice simple newsletter for The Columbus Museum of Art.
The email avoids too much fluff and gets straight into what the audience is interested in - what's happening and when. The primary navigation on the web site is also repeated in the header of the email so readers can jump straight to an area of interest for more information.
Posted in: One column, Invitation
Published July 11, 2005
Designed by Elizabeth Herberg
Today we're featuring a nice looking corporate newsletter for software and mobile information services company Airclic.
The newsletter balances articles, product updates, events and free downloads nicely. Of increasing importance these days, the newsletter is also very easy to read with images disabled.
Listing the contents of the newsletter at the top of the email is also a nice idea, but it would have been even more effective if each item was a target that scrolled straight to that item in the newsletter.
Posted in: Two column, Newsletter
Published July 08, 2005
Designed by Alece van Rensburg
With the G8 conference happening today, we thought it would be a great time to feature a nicely designed newsletter about a cause aimed at fighting poverty in southern Africa.
The designer does a nice job of balancing the lead story with secondary items and upcoming events. The header design is consistent each month and very similar to the web site, creating an important visual link that reminds subscribers where they signed up.
Nice to see the address book request issue being covered as well.
Posted in: Two column, Newsletter
Published June 07, 2005
Designed by Grip Technology
A great looking email newsletter design for keeping up with the latest downtown Columbus has to offer.
I love the use of simple icons and color coding to differentiate each section of content. Although the newsletter is quite content heavy, this technique still makes it very easy to scan and find something of interest.
One thought. Given the content of this newsletter and the potential viral nature for passing on to friends in the same area, I'd recommend adding a Forward to a Friend link in the next issue to complement the sign up message below the introduction.
Posted in: Two column, Newsletter
Published May 19, 2005
Designed by Emma Gray
A nicely designed email for one of the many smoothie bars that seem to be popping up everywhere these days (at least in Sydney anyway).
A fluid design using the full width of the screen is used. We don't often see this technique in email design, but I expect to see more of it as time passes. My only gripe would be that the email doesn't contain an unsubscribe link or any clear instructions for getting off the list.
Posted in: One column, Announcement
Published May 13, 2005
Designed by Schok
A nice example of a clean and simple corporate email newsletter. What can I say? We're suckers for clean text and rounded corners. The promo to download the PDF is done well and is a much better option than including the file as an attachment.
We also like how the newsletter has been given a consistent theme (The MFN Insider), which is also used in the email subject. This makes the email instantly recognizable to all recipients and improves the chances of being opened each and every month.
Posted in: Two column, Newsletter
Published May 06, 2005
Designed by T-bone productions
Another web design firm coming up with the goods for their own email newsletter, this time from Sydney based T-bone Productions.
The design borrows heavily from their existing site, ensuring a consistent message to their customers and subscribers. We're big fans of the colours used and the large type in the masthead. It may have been a better move to do the sub-heads as text rather than images (for the subscribers who have images turned off by default), but all in all a great looking piece of web designer marketing.
Posted in: Two column, Newsletter