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Next Generation Arts
Designed by Layer One Media
Sometimes the simplest design can be the perfect design for email. The rich colors combined with a wide, open layout make this newsletter very readable.
The few images are not essential, but are enough to make the design look complete and thought through. We also liked the mini site navigation elements at the top right.
Posted in: One column, Newsletter
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EpikOne - Get Optimized
Designed by Christian LePage
This newsletter opens with a promise of "updates on EpikOne along with insights into online marketing, web analytics and testing". We really liked the super clear permission reminder, and newsletter explanation for this first edition.
There is a lot of content in this email, but it is well structured and not overwhelming. A nice design touch is the contact details which look notched into the main content.
Posted in: Two column, Newsletter
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The Studio at Grayrock
Designed by The Studio at Grayrock
Today's gallery entry is a great implementation of an RSVP invitation style email with Campaign Monitor.
Notice how the top of the email is all text, and the real graphic impact is reserved for the bottom. So if images don't load, the message is still clear. If they do, then the reader is left with the full imagery of the sender. Really nice work.
Posted in: One column, Invitation
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Rock, Paper, Scissors
Designed by Rock, Paper, Scissors
Check out this clean fun design from Rock, Paper, Scissors. We love how everything flows with abundant whitespace giving it a clear and simple aesthetic. Choosing smaller blurbs and linking to their website to read more is a great call to action and really helps keep their newsletter simple and easy to read.
Our only suggestions would be to add a permission reminder and to convert the section headings to text rather than images.
Posted in: One column, Newsletter
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Groove Commerce
Designed by Groove Commerce
From Baltimore, Maryland based Groove Commerce comes this cleanly designed simple newsletter. We especially loved the varying background colors throughout, they do a fabulous job of setting off certain parts of the content.
Our only suggestion for change would be to convert the visit site links to text rather than using images, in case images are disabled.
Posted in: One column, Newsletter
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Businesswriters & Design
Designed by Katrina Pender, Businesswriters & Design
A newsletter about a design firm better have a knockout design and this one delivers. The email starts off with a bang with some seriously bold typography in the header. Our favorite element is the oversized bracket, }, which gets re-contextualized as a flourish pointing to their intro sentence. The three case studies that follow are illustrated by colorful detailed close-ups of their latest work.
It would have been nice to see a good permission reminder at the very top of the email.
Posted in: One column, Newsletter
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MCA Denver
Designed by MCA DENVER
Check out this understated design from MCA DENVER. The elegance here is in the fine typography in the header and the simple list of events illustrated by photos. Notice the abundant white space which gives each element its own stage. The style of the email also perfectly mimics their website so which is great for brand recognition and consistency.
Another smart move was cherry-picking just a few items to showcase in the email from their full program. This results in a much more digestable email that doesn't need to be scrolled forever downward into the void. Of course, it sure would have been nice to see a good permission reminder at the very top of the email.
Posted in: One column, Newsletter
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Banking on Women
Designed by Cam Colson from Colson Design
Soft colors and beautiful imagery grace this email, but it's more than just pretty. This email has an excellent balance of images and text which allows for recipients with images blocked to easily get to the content of the email.
It also gives a clear call to action in the email with the large RSVP buttons. This more than just a passive 'read me' email but one which invites the user to interact. One suggestion for improvement could be made in the too delicately-colored footer text, especially with regards to the unsubscribe text and link.
Posted in: Two column, Invitation
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Phil Holden
Designed by Little Bird Web Design and Development
This simple newsletter for photographer Phil Holden has all the right elements. There is a small but clear header, and it uses a prominent table of contents and unsubscribe / forward to a friend links (although they would be better as text instead of images).
What we really liked is the filling of theleft column with a selection of photos, which is a great technique for avoiding masses of empty column without adding filler content or cramping the main copy.
Posted in: Two column, Newsletter
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DNA Newsletter
Designed by DNA
A sleek, clean design suits the NZ based design firm DNA. The header is really quite small so it gets out of the way, but is still eye catching and appealing. Note how the small logo still stands out nicely.
We also enjoyed the table of contents at the top right, making for a quick overview of the newsletter, and the big obvious unsubscribe link.
Posted in: Two column, Newsletter
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@jake_bresnehan That. Is. Fantastic. Thank you so much for passing this on! ^RH
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