Gallery: Announcement

This email for Stiernholm Consulting grabbed our attention because it is neatly designed and simple. A recipient can easily scan over the design and read from top to bottom without overwhelming design elements or heavy content getting in the way.

The green and gray color scheme is soothing on the eye and the large buttons and definitely obvious and clickable.

This e-mail, from the guys at Show Offs, combines bold colours and fun curves to make a really unusual and eye-catching campaign.

The striking orange really grabs your attention, while the illustration of the boy on a bike adds a playful touch. The content is easily scannable, and the large amount of HTML text is really cool to see. Overall a very well executed campaign which, as a design agency, reflects well on their services.

An email is a great way to announce a new website. And if the website you’re launching happens to be for your creative agency, you’ll want to do it in style.

This beautifully simple announcement, created internally at Seamless Creative, gets straight to the point, and should make you just curious enough to click through. We love the structure of this one, particularly the three-line intro followed by a screenshot of the new website.

The campaign gives some nice hints on the look you’ll find on the website, but has a simplified approach more suitable for email. After checking out their email, make sure you pay their blog a visit for some extra design inspiration.

We enjoyed the look of this launch announcement for the iPhone application Parking App. Although it is a big image header, which we’d typically stay away from, there is plenty of text content to follow, and a screenshot is pretty important in this market.

The designers haven’t tried to get too fancy in an email, just to be clear and to get the benefits out and obvious. That is a good sign for the usability of their applications too. 

An elegant looking invitation for an honorable man. The Bradman Foundation have used a timeless design style for this invitation to their upcoming Gala Dinner 2009. The classic black and white design adds to the prestigious nature of the event whilst the orientation is intriguingly vertical; utilizing an historical image of Sir Don on the left with a long, narrow column of text on the right.

We’ve taken notice of how our longtime customers DHL Express have been sending increasingly focused campaigns lately. This email is a great example of how they systematically target customers at different stages in the customer life cycle, with a relevant, to-the-point message.

Further, customers who respond to this receive a follow-up campaign upon shipping with DHL Express again.

Another nice touch is how the account number is made easily available using a custom field. It’s rare to see such attention to design and execution from multinational corporations.

This email from Huge Paper feels just the way I imagine the product being promoted does; smooth, bright and – well – matte.

The soft palette makes for an interesting contrast to the bold type, and notice how almost every element is counterbalanced by another element. The three simple arrow shapes make excellent calls to action, while subtly pointing to their respective explanations.

From Birmingham based One Black Bear we have this appealing special offer email for Subaru. There is a big image header, but for a car, the image is an essential.

The most obvious elements on this page are the big, chunky call to action buttons on the right. Not only are they big and easily clickable, they are clearly labelled, which we have seen to be surprisingly rare. There is no confusion about which button to click, or what you will get when you arrive.

Well done to the designers for a restrained, effective design.

It’s always interesting to see how design firms approach designing their own emails. Crush + Lovely, a multi talented web design type firm have chosen a minimal, but tightly designed layout for this client notice.

It’s very much like a printed letter would be, very clean and makes it obvious what the point of the message is. Visually it is a strong contrast to the website, but is still clearly branded and appealing.

Bholu has created a simple and calming newsletter showcasing their latest range of housewares. Something in particular we like is the use of some more prominent illustrative details which match the branding on their own website perfectly.

Heavy use of images could be an issue as we’ve mentioned many times before due to most clients keeping images disabled by default but we like the design and overall message.