Gallery: Announcement

Here’s a great example of what can be done if you use an email template as a starting point for your own campaigns. The folks at Postbox transformed our ‘Sample Template’ into this impossibly-clean design; a gorgeous marketing piece that also reinforces their own website branding.

It’s great to see that the same attention to detail that has been put into their app has also been extended to their email updates. All ‘round, a great email to receive in any email client, from a top notch email client at that.

This fresh and friendly design by the multi-talented team at MyFan feels a lot more personal than the typical corporate newsletter. The illustrated arrows and casual font work well and because the campaign is using actual text it still works if the images don’t load.

We also appreciate the clear reminder about the new company name, something that can lead to complaints and confusion if not handled well. Read our blog post for more advice on how to handle name changes too.

This is one of those emails where the first thing I thought was “I wish I’d designed that.” I’m a big fan of bringing the opening paragraph right up to the top along with the branding. It’s clear who the email is from, but Different Projects displays some humility and immediately delivers what’s important to the recipients.

My favorite part? Look at the fun way the text boxes overlap and interact with the images, all accomplished with clever, email-friendly tables. Lots of white space, clean, consistently branded with their website, all around a fine fine job.

Whilst this campaign for Statusboard by Supersteil is image heavy, it’s still a pretty effective campaign. The most important detail, being the date and time of an upcoming maintenance period, are still set out in text, so any email clients with the images disabled will still display this important information. I really like the idea of the letter within the envelope, it’s really clever thinking - click on the preview above to see it in all its glory.

A couple of points that I would recommend:

• The text in the footer should really be a lighter colour to have more contrast with the background colour. Which includes the important unsubscribe link!
• The white background colour of the main text area doesn’t quite match the images above and below it. Adding a background colour that is a close match or a background image would have just completed this.

That said, it’s still a great looking and fun template for such an announcement.

I admit it, I’m a sucker for companies that care about feedback. Here at Campaign Monitor, our customer’s opinions matter and I always stop and take notice when I see the same attitude from other companies, it says something about them. It doesn’t hurt when it comes in a nicely designed package either!

The design for City Farmers by the Perth-based crew at Generator is subtle without images, but really holds together which is the important thing. I would have preferred that the click here link be text, though, so that nothing is lost in those image off situations.

One thing that isn’t visible in the gallery view is the clever use of personalization. It isn’t just the typical use of a name (though that’s there), but they’re also reminding them of the specific store they shopped at and on what day. It reminds the subscribers and will help to get the best feedback possible.

Online stores often need to evoke the sort of feelings that one would get if they visited a physical shopfront, in order to stand out and avoid feeling flat. From the subtle background to the gentle bursts of color in the heading, links and photography, everything in this campaign for Artery Store by Niche Studio just exudes a certain something and makes the design rich but simple enough to highlight the content within.

For the most part, this is an eye-catching campaign that could easily be converted into a template, suitable for our editor. I would, however, suggest editing the permission reminder at the bottom to be more descriptive about how someone opted in rather than just stating that they subscribed.

This email design for Little Shoppe by Samuel Simon finds strength in its simplicity, with large fields of solid colors, bright photos, and an easy-to-read single-column layout. The ‘Go’ calls-to-action simply stand out - especially with that bright shade of aqua!

That said, it would be good to see more text links in this campaign, as the impact of the buttons could well be lost with images turned off in the inbox. On the topic of text, it’s always good to see a permission reminder at the very top, reminding subscribers why they are getting the email.

Overall, this is an unambiguous campaign, crafted around the notion that keeping it simple is a sure way to stand out. Amongst the private shopping club emails that we regularly see, this is certainly one of the highlights. Well done!

If you hadn’t noticed, we are suckers for cute, and this email for the ‘First Comes Love’ bridal fair by Studio Bomba sure does cute!

Go ahead and click on the image to view the web version - the bunny hops right across the header! Pair that with a gradient of stunning colors and an impeccable layout and you have the recipe for an all around delightful email design. 

The folks at Vtalk wanted a clean and dynamic design that was just as simple as their phone system. This design by Zero Hour & Co. has delivered, by using a seldom used and underrated approach - the email is almost entirely text-based. This ensures that the message can be read, even when images don’t automatically load.

The newsletter layout makes for an easy read in email clients, as well mobile devices. The intuitive buttons at the bottom also add a sprinkle of illustrative creativity. The only minor suggestion would be to have a text alternative for those buttons, to be sure they available to those who may not have images turned on. Well done!