Gallery: Announcement

Haystack

By Blake Haswell

November 05, 2009

2 Comments

Designed by 37signals

Haystack, the new service for sourcing web designers, has launched on the scene thanks to the ever-innovative folks at 37signals. In step with their release, they’ve delivered a newsletter that accentuates why 37signals is such a loved brand - not only does it make a clear case as to why you should be using their products, but keeps the message fun and undeniably, tickles your curiosity to know more.

We really like the simple design with a prominent call to action and clear structure. The dark background on the footer is a nice way to mark it as a separate section, and we also like the (now customary) large product icons. Overall, 37signals’ newsletters, like their web applications, look modern and fresh, yet perpetually consistent from one release to the next.

Leave a comment › Posted in: Two column, Announcement

pulse8

By Travis Bell

November 03, 2009

2 Comments

Designed by pulse8

There’s something to be said for the exceptionally simple and clean message here. For an email that would normally include a set of maps and directions, pulse8 chose the simple text approach. The center justified text and relatively narrow width ensure that it will look good on even smaller resolution screens.

They link straight to a Google Map for easy reference and should you be wondering how to contact them, make it easy to find their phone and email details.

Leave a comment › Posted in: One column, Announcement

Halloween email round-up

By Ros Hodgekiss

October 29, 2009

5 Comments

Designed by Rocket Genius, Blik and Lion Digital

Leave a comment › Posted in: One column, Announcement, Newsletter, Invitation

Blik Studio

By Jarrod Taylor

October 26, 2009

2 Comments

Designed by Blik Studio

Blik is the world’s first removable wall graphic company famous for their range of designer wall decals and custom-designed wallscapes for offices, restaurants, retail stores, hotels and nightclubs.

Our eyes went straight to the photo in the email header first. Such a beautiful, colorful photo is hard to miss. We also think the email looks quite tactile, with a touch of tape in the corner and some shadows around the header, which works well to link the design with the "adhesive" nature of Blik’s graphics.

We thought a nice improvement to the design would have been to use text instead of images near the bottom for the shop/Twitter/Facebook/Email links.

Leave a comment › Posted in: One column, Announcement

Arrows & Icons Magazine

By Jarrod Taylor

September 07, 2009

0 Comments

Designed by Transit Design Studio

Arrows and Icons Magazine has a great visual style. This campaign closely matches the appearance of their website; a refreshing color palette of oranges and warm grays with a strong emphasis on iconography and typography.

This announcement email is kept clean and simple, with just the right amount of information, delivered in a bright, cheerful manner.

Leave a comment › Posted in: One column, Announcement

Australia Post

By Stig Morten Myre

September 01, 2009

1 Comment

Designed by Rodeo

Here’s a cool and well-structured email from Australia Post’s Letters of a Nation campaign. The screenshot and illustrations supplement the text nicely, and the red flowing ribbons used throughout the design tie it all together.

Notice how there’s a text link alternative for every call to action image. Also, we highly recommend a dive into the letters archive for some fascinating pre-email gems.

Posted in: Two column, Announcement

jQTouch

By Jarrod Taylor

September 01, 2009

0 Comments

Designed by David Kaneda

jQTouch is a jQuery plugin for WebKit browser development on forward-thinking devices such as the iPhone, Android and Palm Pre. If you are designing for these platforms, you will definitely find some usefulness in David Kaneda’s beta release.

The range of gray tones make this campaign dark, sleek and cool and the little squints of green are great for highlights. Plus, sexy iPhone images always do well to capture a reader’s attention.

The campaign doesn’t need to say a lot, as this is a much anticipated release for mouth-watering subscribers. If you are interested in having a look, head over to the jQTouch website to download for yourself.

Leave a comment › Posted in: One column, Announcement

The Monkey’s Cobbler

By Stig Morten Myre

August 27, 2009

0 Comments

Designed by The Monkey's Cobbler

Sweet – this is one of the simplest designs we’ve featured in the gallery yet. Using a limited palette and refreshingly few elements, the guys over at The Monkey’s Cobbler have designed this visually stunning announcement.

The message is short and to the point, and doesn’t rely on images for the essential content. The logo and illustration both look more than attractive enough to make us curious about their new website.

Recipients viewing this in their preview pane or with images disabled might have appreciated a web version link in the top left corner. But overall, this is most impressive.

Posted in: One column, Announcement

Dekalb Tire

By Jarrod Taylor

August 07, 2009

2 Comments

Designed by Never Without

It's not everyday you would expect to receive such a nice looking email campaign from a mechanic. However, Never Without have delivered the goods, with cool use of textures, fancy fonts and a slick overall design for Dekalb Tire.

Some nifty features we were drawn to included the integration with Google Maps directions and the printable "Koda Koupons".

Posted in: One column, Announcement

Virb

By Blake Haswell

August 06, 2009

3 Comments

Designed by Virb

This sweet announcement from Virb is an awesome example of great email design. The style is very similar to their website, with subtle gradients and shadows used to great effect to add polish and depth.

We also like the idea of using large puzzle icons for each feature; it’s a great way to break up the content into easily digestible chunks. After seeing this campaign you can easily tell why Virb is revered for its great design.

Posted in: Three column, Announcement