Gallery: Announcement

This campaign, designed by ANT Design, caught our attention with its use of strong primary colours and a really cool header (although we might advise making it a little smaller).

It uses much the same style as the Worldwide Online Printing website, which helps to solidify the branding. We really like the bold call-to-action buttons, and the colourful ribbons towards the bottom of the campaign are a nice touch.

Wow! It's not that often that you see a campaign using this much HTML text so effectively! Where many designers would have opted to use images, Ingage has created this layout for Typetec using text for almost every word in the entire email.

Inboxes must have loved when this campaign arrived - the design is light and fast-loading, and no key communication is lost if images do not load. The only downside to the design is that that there is an image as the call-to-action in the bottom right corner, however if this doesn't load, the phone number to the left is still visible.

Just in time for US Independence Day, we spotted this creative campaign from Sioux Chief, a manufacturer of plumbing products in Peculiar, Missouri.

It may not follow all the best practices for email construction, but hats off to the clever idea, something not seen often enough in email design.

This email for Stiernholm Consulting grabbed our attention because it is neatly designed and simple. A recipient can easily scan over the design and read from top to bottom without overwhelming design elements or heavy content getting in the way.

The green and gray color scheme is soothing on the eye and the large buttons and definitely obvious and clickable.

This e-mail, from the guys at Show Offs, combines bold colours and fun curves to make a really unusual and eye-catching campaign.

The striking orange really grabs your attention, while the illustration of the boy on a bike adds a playful touch. The content is easily scannable, and the large amount of HTML text is really cool to see. Overall a very well executed campaign which, as a design agency, reflects well on their services.

An email is a great way to announce a new website. And if the website you’re launching happens to be for your creative agency, you’ll want to do it in style.

This beautifully simple announcement, created internally at Seamless Creative, gets straight to the point, and should make you just curious enough to click through. We love the structure of this one, particularly the three-line intro followed by a screenshot of the new website.

The campaign gives some nice hints on the look you’ll find on the website, but has a simplified approach more suitable for email. After checking out their email, make sure you pay their blog a visit for some extra design inspiration.

We enjoyed the look of this launch announcement for the iPhone application Parking App. Although it is a big image header, which we’d typically stay away from, there is plenty of text content to follow, and a screenshot is pretty important in this market.

The designers haven’t tried to get too fancy in an email, just to be clear and to get the benefits out and obvious. That is a good sign for the usability of their applications too.

An elegant looking invitation for an honorable man. The Bradman Foundation have used a timeless design style for this invitation to their upcoming Gala Dinner 2009. The classic black and white design adds to the prestigious nature of the event whilst the orientation is intriguingly vertical; utilizing an historical image of Sir Don on the left with a long, narrow column of text on the right.

We’ve taken notice of how our longtime customers DHL Express have been sending increasingly focused campaigns lately. This email is a great example of how they systematically target customers at different stages in the customer life cycle, with a relevant, to-the-point message.

Further, customers who respond to this receive a follow-up campaign upon shipping with DHL Express again.

Another nice touch is how the account number is made easily available using a custom field. It’s rare to see such attention to design and execution from multinational corporations.

This email from Huge Paper feels just the way I imagine the product being promoted does; smooth, bright and – well – matte.

The soft palette makes for an interesting contrast to the bold type, and notice how almost every element is counterbalanced by another element. The three simple arrow shapes make excellent calls to action, while subtly pointing to their respective explanations.