Gallery: One column

Designed by Rumblefish

We're suckers for a good step by step process here at Campaign Monitor, and we love the one included in this email template for the Christmas in July song project.

Great use of bright colours and clean design put the fine touches on a simple design that really works. One thing to note is that there is almost no links at all in the campaign - no distractions from reading, but also no obvious next action. An interesting choice!

Designed by Superior Communications

The products showcased in this newsletter are matched by the bright and colourful table based email design.

Particularly nice are the background images used to highlight the different content blocks. They add to the design cohesion, but the layout still holds together for email clients that can't display them. Note also the nice use of custom fields to personalise the email for each sales rep.

Designed by Reasonably Good

The excellently named Reasonably Good have produced this tasty looking newsletter for the even tastier food festival in the UK.

The image header provides a lot of information in a short space (the title, the date, the festival theme), but even without it the email will be readable. We loved the headers for each section, and the call to action links. Great work!

Designed by Fatso.co.nz

A very focused announcement from Fatso.co.nz uses a single column to minimise the distractions for the reader.

Great use of the always excellent 'big fat button' method for the call to action - there's no confusion about how to take up the offer. We also like the diagram explaining how it all works in a visual way. Good ways to use one of the advantages of html email over plain text.

Designed by slinky music

While music newsletters (and sites) can sometimes go over the top with flashiness and whizzy bits, this well executed newsletter from Slinky Music shows restraint.

A straight forward design lets you find out about the music, and adds nice touches like the shape behind the album art to keep things feeling friendly. It could do with a touch more line spacing, but very nicely done.

Designed by East Day Spa

A rich and warm feel for this special offer email sets the mood for the East Day Spa's services. We loved the interaction between the graphical decorations and the photos.

Our only suggestion would be to bump up the text size a bit - make it relaxing to read as well as look at!

Designed by Beth Wilkinson

This invitation for Sydney based 'mook' (half mag, half book!) Dumbo feather has a pleasingly hand crafted feel.

The torn paper effect works well in the context of the product itself, and we love the bold treatment of the invitation copy itself.

Designed by Catalyst Studios

A smart idea and great execution help this email to be highly effective. Designed for Target by Catalyst Studios, the packaging graphics don't overwhelm the content of the email.

It's old school tables and font tags for maximum compatibility, which makes it a bit heavier than a typical email, but beautifully done.

Designed by Helen Jane Hearn

Stags' Leap is a Californian winery over 100 years old. Their newsletter makes great use of watercolour paintings and some serif font faces to give some sense of the tradition and tone of the winery.

We particularly liked the painting that sits into the footer, something we have not seen in other emails but that works really well for this newsletter.

Designed by Glow New Media

This newsletter from Glow makes good use of some supporting graphics to give the email a sense of solidity and structure, without getting in the way of the text.

We like the phone number right up the top (and repeated) - letting your customers or potential customers call easily without having to visit your website is a great idea.