Gallery: One column

Four Square Fine Arts

By Jarrod Taylor

May 19, 2010

0 Comments

Designed by PIPCreative

Text in a HTML campaign will always display accurately and people enjoy reading neat, well presented type. This campaign from Four Square Fine Arts ticks these boxes and will display well regardless of which email clients it is viewed in.

A recommendation for next time would be to remove the URLs from the campaign. Because we convert all URLs to our tracking links, using URLs can mean your email might be flagged by phishing detection in certain email clients.

Leave a comment › Posted in: One column, Announcement

Charlie Pratt

By Ros Hodgekiss

May 13, 2010

4 Comments

Designed by Charlie Pratt

Posted in: One column, Newsletter

Trourist Newsletter

By Jason De Santis

May 11, 2010

2 Comments

Designed by La Personnalité

This newsletter for the team at Trourist (a combination of Truth + Tourism) gives its subscribers an elegant view to new adventures in traveling.  We appreciated the neatly organized sections with adjacent images to give them life, including a small section calling out the unsubscribe and other “business” links (seen at the bottom).

A little extra detail comes when the images are disabled. In their place is a small, black box of color that gives the headings some extra, visual punch (also a clue that one might be missing some great imagery).  The only thing we’d suggest is to treat the Blog section in the same way as the other headings/images so that it maintains its importance.

Posted in: One column, Newsletter

Week van het ontwerpen 2010

By Jason De Santis

May 09, 2010

1 Comment

Designed by Duall

No strangers to our design gallery, the folks from Duall have created another stunning campaign announcing the Flemish Design Week 2010.  Generous use of typography not only in the content, but also in the background image, really tie in well with the overall theme of the event.  Disable the images, and a distilled version of the campaign clearly displays all pertinent information perfectly.  A very well-done piece, indeed!

Posted in: One column, Newsletter

Studio Pounce

By Jason De Santis

May 06, 2010

2 Comments

Designed by Studio Pounce

The creative people from Studio Pounce have come up with a very simple, yet attractive newsletter to keep their clients abreast of their work. We liked the nicely separated sections with eye-catching images and contrasting yellow links to tie in with the Pounce header.

Our suggestions for improvement for this campaign would be to not include URLs in the copy, and to make the unsubscribe link and permission reminder more prominent for recipients.

Posted in: One column, Two column, Newsletter

Studio Alexander

By Stig Morten Myre

May 03, 2010

1 Comment

Designed by Studio Alexander

This clean and classy newsletter, designed inhouse by the guys at Studio Alexander, starts off with a great looking header, with a neat horizontal table of contents.

We like the combination of full width images to show off the work, and two columns for text and smaller photos. Enhanced by pattern background images when available, the text content is still readable if images are disabled.

The email also contains a somewhat untraditional unsubscribe link, although it’s the text color and background pattern make it a bit difficult to spot.

Posted in: One column, Two column, Newsletter

Lynn Cyr Design

By Diana Potter

April 22, 2010

6 Comments

Designed by Lynn Cyr Design

A campaign design talking about a designer should be captivating and show an adherence to design principles and this newsletter from Lynn Cyr Designs doesn't disappoint. With its clean lines and ample use of white space it's easy to scan and read. Great splashes of color in the headings and links catch the eye and the use of images accent nicely, but with images turned off nothing important to the overall message is lost.

We loved the use of a subtle background image in the content blocks. It adds a texture and depth to those sections, but with a nice background color in there as well those clients without background image support aren't being short changed, some just get a little something extra.

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Australian International Design Awards

By Stephen Jesson

April 16, 2010

5 Comments

Designed by Mitchell Wade

Leave a comment › Posted in: One column, Announcement

Alfred

By Jarrod Taylor

April 14, 2010

0 Comments

Designed by Andrew Pepperrell

Alfred, a new OS X app launcher has quickly become a favorite in the office. Just as you'd expect from a butler, the Alfred newsletter is a jolly good show and a delight to behold - with well spaced content, clear headings and subtle use of colour to draw the eye to important information and call-to-actions - it also epitomises all that their Alfred app aims to be; clean, productive and efficient.

Not only is there a large and prominent download link included, but there's also links to their Twitter, Blog and Help sections as well, which is a very useful addition in this case, as this is a follow-up email to new users after all.

It's an excellent example of strong branding also, as their newsletter compliments their website, which in turn compliments their product. All serve to reinforce their identity by remaining highly consistent.

As one of their team's design work has been described, this is indeed "screen-licking great".

Leave a comment › Posted in: One column, Announcement

Superbrothers

By Jarrod Taylor

April 12, 2010

2 Comments

Designed by Superbrothers

Who can resist the sight of an animated, overly-pixelated, retro video game character who dances in their inbox?

Known internationally for rustic 21st century minimalist artwork, Superbrothers keep with tradition for this text and image email. The delivery is simple, but effective. The small type carries a lot of information and the images are compelling. And that character is a Grizzled Boor by the way.

Leave a comment › Posted in: One column, Newsletter