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River City Church Newsletter

By David Greiner

March 22, 2006

1 Comment

Designed by Jon Livingston

Everyone at Campaign Monitor was a huge fan of this monthly newsletter sent for the River City Church by Jacksonville based Livingston & Partners.

They seemed to have ticked every box in our recent design guidelines, including:

• Link to a web-based version of the email in the header.
• All important headlines and links are text and not images.
• Alt text used on all images (which makes a better experience in Gmail).
• The most compelling content to encourage an open (the newsletters highlights) are in the top left, great for preview panes.
• They ask their recipients to add their sending email address to their address book to improve the chances of images being displayed and the campaign not being filtered as spam.

The email has even been designed using CSS for layout, which will degrade gracefully in older or more restrictive email environments. Mark Wyner would be so proud. Fantastic job and a great poster child for modern email design.

Posted in: Two column, Newsletter

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