Spoleto Festival Newsletter
Designed by Nathan Steiner
Today we're featuring a great looking email from Atlanta based Twinsparc for the 2006 Spoleto Festival.
We liked this email for its simplicity, great supporting images and the fact that it's so easy to scan if you're in a hurry (and who isn't). The call-to-action to purchase tickets is also nicely done throughout the email.
Refreshingly, the entire campaign is CSS based, no tables are used for formatting. This is another great example of a well formatted email that will still fall back to an attractive rich text email in email environments with bad CSS support.
If you're interested in this approach (and you should be), we've written about the best approach to CSS emails, as well the CSS support that each popular email environment offers to help get you started.
Posted by David Greiner
19th January
Thanks for the kind words. We’ve found Campaign Monitor to be a pleasure to use, and our clients have been very happy with the mailings we’ve constructed for them.
I thought I might share a tip I’ve found helpful when sending emails that are going out as both HTML and plain-text. If you design and build your email via CSS, you can use the Firefox browser to get a head-start on the plain-text version. What I do is open the completed CSS mailer in Firefox, and with the Web Developers Toolbar, I turn off images and turn off CSS. Then you can simply copy and paste the resulting text into the plain-text entry form in Campaign Monitor, and either leave it as is, or spruce it up a bit with some dividers. This can save some time, especially if there are some wording changes that occur after the initial design is reviewed.
Thanks again for featuring the Spoleto Newsletter, I’d like to pass along respect to my business partner Arturo Rodriguez, who devised the original design.