The Dish on Fish
Designed by Jon Betts
The Dish on Fish is a nice and simple monthly newsletter sent for the US National Fisheries Institute.
The email contains a delicious sample recipe and some interesting seafood trivia and cooking tips perfect for their subscribers. Our only complaint is that the calls-to-action in the email, such as links to view the full recipe or forward the email to a friend, are image based. Because of this, any recipients with images disabled would be much less inclined to click those links. We've written more about the importance of this in the past.
The most important aspect of any email newsletter however is the quality of the content - and they've certainly got that one covered.
Posted in: Three column, Newsletter
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@herron_bird That’s totally awesome - thank you for checking out worldview! :D ^RH
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3 Comments
Andy
January 18, 2007 4:46pm
Like how you picked the area of the site with the glaring typo to focus on! Nice touch.
Dave Greiner
January 18, 2007 4:47pm
Glad someone’s paying attention! Thanks Andy, I just tweaked the screenshot a little as to not ‘focus’ on the typo.
Jon Betts
January 18, 2007 4:47pm
Andy, thanks for pointing out the typo! David, thanks for the crop! While I’m not yet convinced that calls to action involving subscribing and forwarding an HTML format newsletter need to always be text (why would I even want someone to forward me a newsletter they haven’t even seen, for instance?) it sure makes typos less likely and easier to edit when they occur.