RapidWeaver

By Mathew Patterson

January 22, 2007

2 Comments

RapidWeaver registration email

Designed by Ben Counsell

This smooth and friendly email from Realmac Software is a purchase confirmation for their RapidWeaver web creation product.

The colorful and clear design is in contrast to the normal impenetrable and dense serial number emails we have all received in the past. We also liked the helpful links to getting started resources. This is a great example of making a transactional email part of the whole product experience.

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2 Comments

  1. James Walker
    January 23, 2007 8:25pm

    Am I missing a trick here… do these guys use CampaignMonitor to send their purchase confirmations? Is this immediately after a customer has ordered, or do they batch them up and send them once a day, say? If so, how? I can’t see anyway in the API to automate sending a campaign or even individual emails?

  2. Mathew Patterson
    January 23, 2007 8:49pm

    Campaign Monitor team member

    Good question James.  This campaign was actually sent to all the people who bought RapidWeaver through a MacHeist promotion.

    So there was a defined end point to the promotion, and all the emails were sent out in batches manually.

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