Ripple Products

By Mathew Patterson

September 17, 2007

2 Comments

Ripple Products screenshot

Designed by NOW/media

Ripple is "a design business looking to communicate water and energy conservation", a vital cause for us drought stricken Australians. The newsletter has some excellent graphical touches that really reflect the movement of water, without being too obvious.

The call to action buttons in the left column are big, obvious targets, and we would expect to see good clickthroughs from those. Great design for a great cause, and it's well worth a look.

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2 Comments

  1. Ryan
    September 19, 2007 4:06am

    This is a beautiful design - one I’ll definitely bookmark if only for the footer - but I wonder how effective it is to push the email content 450 pixels down the page? The content is very well organized, but without a compelling headline in the first 200 pixels, are subscribers likely to skip onto their next message?

  2. Dave Greiner
    September 19, 2007 9:15am

    I agree Ryan. While the design itself is gorgeous, image blocking would mean that many recipients would have to scroll before seeing any real content in their preview pane.

    Sometimes the quality of the design needs to be compromised to allow for the reality of the medium. Love the footer to btw.

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