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3 Comments

1. Stig
   January 10, 2009 3:51pm

   I received this email and instantly purchased the app.. I wonder what the conversion rate of this (beautifully executed) campaign is so far.

   The app is just what you’d hope for, sans a few features that are on their way.

2. David Kaneda
   January 10, 2009 5:07pm

   Stig - So, so glad you like the app. The little good reviews we’ve had have been slightly overshadowed by a crashing bug affecting some users (working on now). If you get a chance, could you review on iTunes? Anyway, back to topic: It’s hard to measure the email to purchase conversion rate, but just in terms of stats, we have had 72% open rate and 55% click rate, which I do think is pretty good.

   A couple interesting notes about the campaign:
   * We sent early in the week, early in the day, to ensure as much “buzz” as possible
   * Literally 10 minutes before I scheduled for delivery, I actually threw in the “Forward to a friend” link and converted two of the clickthrough’s to go to iTunes instead of the website—I think both worked in our favor.

   Any other questions, please just let me know, thanks-

3. Stig
   January 13, 2009 6:05pm

   Hi David, thanks for your response, and for the insights on your campaign.

   I’m sorry to hear bugs got in the way of the launch. Still, your 72% open rate and 55% click rate is impressive.

   I’ll be sure to add a review, although my iTunes account is not for the US store. Good luck with further development and marketing!!

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