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February 19, 2009

At first glance this might seem like a regular ol’ newsletter but if you take a closer look (seriously, head in and take a peak) we find the introductory letter from Adam to be fairly unique and personal. It really takes away from corporate newsletter and adds that personal touch.

The overall newsletter is well designed with easy to see call to actions and the nice and bright colors make it a pleasant read.

Adding a permission reminder and unsubscribe link up at the top of the newsletter would be a good addition but it’s an otherwise great newsletter.

Posted in: Two column, Newsletter

3 Comments

Ahad Bokhari
February 19, 2009 7:16pm

Thank you all for the useful content and email formats! Great stuff and very helpful to me…
Phil Spencer
February 20, 2009 8:10pm

“Dear customer” doesn’t seem overly personal to me.
Mathew Patterson
February 20, 2009 10:38pm

Keep in mind that the emails can have custom fields with fallback values. The web version, which we take the screenshot from, doesn’t use personal names, but instead the fallback value.

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